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GRAPH 1
Share of 2010 IT Services Market
in the UK (Revenue Basis)
1 n Company A 6.5%
2 n Company B 5.8%
3 n Company C 5.5%
4 n Company D 4.9%
5 n Fujitsu 4.3%
6 n Company E 3.6%
7 n Others 69.4%
12
3
4
5
6
7
(Source: Gartner, “Market Share: IT Services, 2010” 31
March 2011)
BBVA is a Spanish financial group that globally offers individual
and corporate customers the most complete range of financial
and non-financial products and services. The group employs
104,000 people in over 30 countries around the world and has
more than 47 million customers. Since 1995 BBVA has been
expanding its business network in the Americas, particularly
in Latin America, making it the largest financial institution
in Mexico.
Market Trends
A continued recovery is forecast in the 2011 EMEA IT market, with 6.8% year-on-year
growth buoyed by a mild economic recovery that began from 2010 in the wake of the
financial crisis. IT markets in Eastern Europe and Africa are projected to
expand as economies in the regions continue to grow. In Western Europe, with the
exception of Britain where spending cuts have been instituted to cope with the economic
slump, robust IT markets are anticipated, particularly in Germany and other countries
where higher exports have driven economic recovery. In Britain, a major market for the
Fujitsu Group, the government’s fiscal austerity measures are expected to continue over
the long term, and even after 2011, IT investment is likely to be limited to a mild recov-
ery. Growth is expected in areas linked to cost-cutting initiatives, including procurement
systems, shared services, off-shoring, infrastructure outsourcing, and business process
outsourcing (BPO).
gGRAPH 2
BBVA
Creating Innovative Storage Systems
Tailored to BBVA’s Needs
Fujitsu is implementing a large multi-layered storage solu-
tion with ETERNUS CS technology at BBVA, with the goal of set-
ting up a disk-based data protection system that eliminates the
need for physical tape technology and simplifies and automates
data recovery tasks in the event of a disaster. One ETERNUS CS
4000 system and two ETERNUS DL 1500 systems maximize func-
tionalities at minimal cost. A four-year, 24/7/365 services con-
tract ensures the system’s availability and reliability.
BBVA is making this investment in order to replicate its
business data between México City and Monterrey in Mexico as
part of the group’s global strategy.
Fujitsu convincingly won this project from BBVA thanks to its
flexibility on the bid: a unique model has been created tailored
to the requirements of BBVA, combining an exclusive deduplica-
tion technology and an efficient compression, so each informa-
tion can use the best way to be storaged. It will allow diverse
capabilities and significant cost saving.
According to Carlos Redondo Prieto, Head of Storage Systems
at BBVA’s European data processing center, “this solution will
eradicate physical failures in the mechanical parts of the system.
It will also improve disk performance, thereby minimizing batch
and backup times, and eliminate data reading errors on the
cartridges as they will be replaced with disks.”
ETERNUS CS virtual tape
Customer Solution Profile
EMEA Europe, Middle East, Africa
052 FUJITSU LIMITED ANNUAL REPORT 2011
INITIATIVES BY REGION EMEA