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0
5
10
25
20
15
19.6
15.5
11.0
17.7
2008 2009 2010 2011
0
30
60
90
74.3
6.2
22.6
2.0
40.6
3.6
29.8
3.0
2008 2009 2010 2011
12
8
4
0
0
300
600
1,500
1,200
900
376.0
1,206.7
830.6
283.1
1,125.6
842.5
302.5
1,119.6
817.1
325.8
1,002.1
676.2
2008 2009 2010 2011
GRAPH 6
GRAPH 5
GRAPH 4
* Including intersegment sales
units. On October 1, 2010, Fujitsu estab-
lished a new company to merge its mobile
phone business with that of Toshiba
Corporation, and acquired an 80.1% stake
in the new firm. Shipments rose as a result
of the boost from this merger, along with
the popularity of smartphones.
In mobilewear, sales of audio and
navigation devices declined year on
year. Although new car sales in Japan
rose during the first half of the fiscal
year as a result of government subsidies
and tax breaks for more eco-friendly
vehicles, the subsidy program concluded
in the second half of the period. Sales
were also affected by falling unit prices
and a slowdown following the March
2011 earthquake.
Operating income declined ¥18.0
billion from the previous fiscal year to
¥22.6 billion. In Japan, the
PC business was affected by the absence
of a rise in educational-use PCs seen in
the previous fiscal year and the impact
from the earthquake; the mobile phone
business by increases in expenditures for
the development of products with
advanced functions such as smartphones
and LTE handsets; and the mobilewear
business by a decline in sales stemming
from the end of government subsidy
programs and the catastrophic earth-
quake. Outside Japan, profitability
improved as a result of cost reductions
stemming from integration of global
product brands, and efforts to cut
expenses. This offset the absence of a
one-time decrease in expenses recorded
in the previous fiscal year stemming from
a settlement with a copyright organiza-
tion regarding levies for private copying.
Initiatives Going Forward
For the consumer PC market in Japan,
Fujitsu will develop the LIFEBOOK TH
SERIES, which allows users to input data
with either a touch screen or keyboard as
needed, and the ESPRIMO FH Series of
gGRAPH 5
LCD integrated desktop computers with
exceptional image quality and realistic
sound. We will also tap demand from
older consumers and first-time PC users
with the FMV Raku-Raku PC Series. For
the corporate market, we will expand
sales of models offering high levels of
added value by enhancing energy effi-
ciency functions and security. These
include PCs with functions that limit
power usage to a minimum when the
unit is off or in sleep mode, models with
a peak-shift control function to equalize
power consumption, and models that
incorporate a newly developed non-
contact palm vein authentication system.
In Europe, Fujitsu will continue to focus
on high-quality, value-added products for
the corporate market, and implement
sales strategies emphasizing profitability.
In North America, we anticipate growth
in tablet PCs in such areas as the medical
and educational fields. Particularly in
Asia Pacific and China, we will bolster
sales of mass-produced products for the
consumer market.
In mobile phones, Fujitsu will
develop such products as the F12-C, a
water-resistant compact smartphone
designed with an emphasis on ease of
use and functionality, and the Raku-Raku
Phone Series that has long been popular,
particularly with seniors. We will distin-
guish our products from the competition
by further enhancing such functions as
security, water-resistance and dust-
resistance, and will step up efforts to
bolster and increase efficiency in our
product development structure in line
with the rapidly advancing shift to smart-
phones and globalization of business.
In mobilewear, Fujitsu will expand
sales of high-value-added products that
use ICT to connect people and society
through cars, such as the ECLIPSE Series
AVN-F01i car navigation system linked
to smartphones.
(Billions of yen)
(Billions of yen) (%)
(Billions of yen)
Capital Expenditure
Operating Income/
Operating Income Margin
Sub-segment Sales*
(Years ended March 31)
(Years ended March 31)
(Years ended March 31)
n฀n Operating income (left scale)
Operating income margin (right scale)
n฀n PCs/Mobile Phones
n฀n Hard Disk Drives
043FUJITSU LIMITED ANNUAL REPORT 2011
PERFORMANCE
OPERATIONAL REVIEW AND OUTLOOK
UBIQUITOUS SOLUTIONS