Fujitsu 2011 Annual Report Download - page 27

0
100
200
400
300
2010 2011 2013
(Billions of Yen)
Sales Target for Cloud Business
in Japan
Making the Cloud a Core Business
Global Unification
Medium-Term Stance on Cloud Business
Global Services Line-up
Joint market creation
Acquire practical
knowledge
Fujitsu Global Cloud Platform
FGCP/S5
FGCP/A5
Secure volume
Cost advantages
Sourcing expansion
Leveraging
collective knowledge
Accelerating Global Integration
Customers are expanding their businesses globally
Japan APAC China Australia Americas Europe
Responding to needs of local customers
• Unique
businesses in
each region
• Integration of
services
business
• Integration of
hardware
business
• Integration of
shared business
platform
Act
Local
Think
Global
Integration of shared support functions (HR, etc.)
Integration of assurance capabilities, security capabilities
Integrated services-delivery capabilities (offshore development, service desks)
Enhancing and standardizing seamless services
Integration of organizations involved in x86 servers/storage
Business Group for Japanese Companies in Asia (2010/8)
Support
We are making cloud computing a core business by shifting resources
from existing systems integration (SI) into cloud development. From six
bases worldwide, we are offering Fujitsu Global Cloud Platform FGCP/S5,
our proprietary public cloud platform, as well as FGCP/A5 in collabora-
tion with US-based Microsoft Corporation. We will advance the scale of
our business by developing these and other new services that form the
foundation of our expanding cloud business. In the medium term, we
will work to secure a central position for the new service models that
integrate all the business areas of the Fujitsu Group.
The Fujitsu Group has succeeded in building a transnational business
model which places management authority in the hands of each
region. Based on this strategy, we have bolstered the business foun-
dation in Australia through M&As, merged three major subsidiaries in
North America, and integrated the products and services businesses
in Europe. Through these initiatives, Fujitsu has not only strength-
ened its business structure outside Japan, but it has also become the
only Japanese ICT company with a significant global market pres-
ence. Going forward, we will leverage this achievement to accelerate
global integration, effectively
uniting our operations in and
outside Japan.
An initial effort to accelerate
globalization was the establish-
ment within headquarters of the
Global Business Promotion
Group. This bolstered our services
portfolio by providing cross-
functional support to multina-
tional clients across our global
network. In addition, we have
integrated the x86 and storage
business organizations previously
Another aspect of these reforms involves the redefinition of the
systems engineer (SE) function and the structural transformation of the
solutions business to further expand new business domains and the
cloud business as the system development-oriented SI business shrinks.
We are placing a heavier emphasis on business production, services
integration, and operations-oriented service management as part of this
medium-term reallocation of SE resources. The Group will also continue
to strengthen its sales strategy, including repositioning human resources
in order to build business volume over the medium term.
Going on Offense with Structural Reforms
Accelerating Globalization
split between Fujitsu Technology Solutions in Japan and Germany.
Headquartered in Germany, the x86 server business is strengthening
its lineup of global products. We have also taken steps to integrate the
business foundation by unifying the assurance and security functions
under a global organization covering operations in and outside Japan.
Through these measures, we intend to transform the global ser-
vices business into a consistently highly profitable, growth-oriented
business from which we can expect to enjoy the same success as the
services business in Japan.
n New business areas
n Conversion of existing
ICT domains to Cloud
n Help to support transformation through the development of cloud business
—Conversion to services, speed innovation, globalization
n Establish new services model integrating all Group-wide businesses, with growth in
new business areas
n Pursue Group-wide growth by using cloud as a trigger to prevail over competitors and
create new businesses
Profit
potential
Scope of previous business
Large
Small
Expanding business through the cloud
Ubiquitous
Networking
Services
Applications
Hardware/
Software
BCP/Security
Scope of Profit Generation via the Cloud
2
2
1
1
(Years ended March 31)
Services
Operation
Operate
BuildPlan
Services
Planning
025FUJITSU LIMITED ANNUAL REPORT 2011
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