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GRAPH 3
Net Sales* and Operating
Income Margin
n฀n Net sales (left scale)
Operating income margin (right scale)
* Including intersegment sales
0
250
500
1,000
750
807.1 855.0
505.4 405.1
656.0
2007 2009 2010 20112008
6.0
4.5
3.0
1.5
0
1.4 1.7
2.6
1.0
2.7
(Billions of yen) (%)
(Years ended March 31)
GRAPH 2
(Source: IDC The Worldwide Black Book Q1 2011)
(APAC: Excludes Japan, China, and Hong Kong)
0
50
100
150
250
200
136.8 156.6
193.8
215.0
174.2
2010 2012 2013 20142011
(Billions of U.S. dollars)
IT Market Forecasts (APAC)
Growth in the IT market in the rest of Asia-Pacific (APAC), excluding China, is
expected to be around 15% in 2011. There may be a temporary dip in
component procurement and production activities as a result of the Great East Japan
Earthquake, but over the medium to long term countries will continue to develop infra-
structure in line with economic development, and growing companies will continue their
IT investment. For the period from 2010 to 2014 the IT market for the region is projected
to continue to post strong growth of around 12% annually.
In ASEAN countries, governments are planning large-scale infrastructure invest-
ments. With consumer spending and capital investment growing, there is continued
expansion in necessary public and private-sector IT investment. In India, internal
demand centered on public-works projects and consumer spending, along with external
demand in areas such as software services as an export industry, are expected to bring
about high economic growth. Against this backdrop the willingness to invest in IT is
increasing, and growth is forecast to rise from around 5% in 2010 to roughly 13% in
2011, with a strong average annual growth rate of 12% between 2010 and 2014. In the
Oceania region, IT investment is expected to slow in the short term as a result of the
budget reduction policies of the new Australian government along with the flooding in
that country, coupled with the impact from the earthquakes in New Zealand. Over the
longer term, however, growth is expected to continue, centered on IT services.
Initiatives Going Forward
In China, Fujitsu will expand its core technology solutions business, and work to develop
new businesses. Specifically, we will further grow our services business for both Japanese
and foreign-capitalized companies, and develop local businesses in China—supporting
customers’ business expansion with superior ICT infrastructure. We will expand our plat-
form products business around the lynchpins of x86 servers and storage, particularly for
existing customers. At the same time, we will establish new businesses such as mobile
phones, and expand sales to new customers. We will also seek to increase our share of
the rapidly growing cloud computing market, and will make proactive investments in
datacenters to develop a cloud-based solutions business.
In the ASEAN region, Fujitsu has up to now developed business for local customers
and global Japanese corporations in parallel. Going forward, we also plan to develop
business for global customers headquartered in the United States and Europe, and will
create a special team to develop projects and approaches for new business. Furthermore,
service-oriented platforms based on cloud services that began full operations in March
2011 and a new marketing division dedicated to cloud services will drive our cloud busi-
ness at full speed to become a pillar of our growth strategy.
In East Asia, our business up to now has focused on platform products such as serv-
ers and POS systems. Going forward, we plan to make a definitive shift to promote cloud
services to companies in areas such as food, logistics, health care and agriculture, in
partnership with local companies.
In India, we intend to continue efforts to increase business from Europe and the
United States by expanding our offshore resources. Fujitsu Technology Solutions will lead
our ICT infrastructure business strategy and planning in India, and will work to improve
businesses in terms of both scale and management quality. We will also aggressively
expand our sales of system products such as x86 servers.
In the Oceania region, we will develop Fujitsu’s cloud services across the entire
market in an effort to further enhance our ICT competitiveness and expand market share.
By industry type, Fujitsu currently holds a strong position in public sector business, and
we also plan to expand our portfolio to include such sectors as networks and finance.
gGRAPH 2
057FUJITSU LIMITED ANNUAL REPORT 2011
PERFORMANCE
INITIATIVES BY REGION APAC, CHINA