Fujitsu 2011 Annual Report Download - page 17

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Fiscal 2010 was a year in which we solidified our busi-
ness foundation in preparation for the next stage of
sustained growth. The business environment was
challenging due to the earthquake in Japan and other
factors, but the Fujitsu Group forged ahead unrelent-
ingly with structural reforms and investments into new
business areas.
A review of fiscal 2010
We have three growth priorities: going on offense with
structural reforms, accelerating globalization and
creating new services businesses. In addition, we
established the Assurance Group in May as one mea-
sure to improve project management and profitability
outside Japan.
Our basic policy is to provide a stable dividend while
ensuring sufficient internal reserves to support the
active expansion of our business. In fiscal 2010, as a
result of steady improvements in our financial condi-
tion, we paid an annual dividend of ¥10 per share as
originally planned.
Future challenges and measures
Return of profits and dividend policy
Some of our plants and a part of our supply chain in the
Tohoku region of northern Japan suffered damage from
the earthquake, but we succeeded in restoring opera-
tions to normal quickly through an all-out recovery
effort. We continue to support recovery in the disaster-
stricken areas with ICT services and other such aid that
Fujitsu is uniquely qualified to provide.
Impact of earthquake and response
Fujitsu has a vision of a “Human Centric Intelligent
Society” in which sophisticated ICT usage helps create a
more prosperous society. We can transform the vast
amounts of complex, real-world data into actionable
knowledge through visualization, analysis, modeling,
and optimization, and provide this insight to businesses
as services. These are the kinds of convergence services
that Fujitsu will deliver to its customers.
Fujitsu continues to make strategic investments for
growth based on its approach of fostering talent and
technology. We have set forth key financial targets to
achieve at an early stage: raising the operating income
margin to 5% or more, ratio of sales outside Japan to at
least 40%, and free cash flow to over ¥150 billion/year.
The future direction of ICT
Message to shareholders and investors
QUESTION. 1
To page 016
QUESTION. 2
To page 016
QUESTION. 5
To page 018
QUESTION. 7
To page 020
QUESTION. 6
To page 019
QUESTION. 8
To page 021
QUESTION. 9
To page 021
QUESTION. 4
To page 018
QUESTION. 3
To page 017
MANAGEMENT
015FUJITSU LIMITED ANNUAL REPORT 2011
A CONVERSATION WITH THE PRESIDENT