Fujitsu 2011 Annual Report Download - page 28

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Maintenance services
alliance with Boeing
Livestock Mating Solution
Ranch support services
HumanBridge
SaaS-based regional
healthcare network
Karada Life Diabetes
Support Service with
Arkray, Inc.
IT-based drug discovery
collaboration with
Tokyo University
Field test of remote
metering system with
Kit Carson Electric in the US
Human-Centric Intelligent Society
Mobility Work ManagementManufacturingCommunity
Energy & EnvironmentMedicine & HealthFood & Agriculture
Developing Advanced Models
Toward Sustainable Growth
For Fujitsu, solidifying a dominant presence in Japan will be an important starting point for
growth strategies. From there, resources will be shifted to the three growth domains of going on
offense with structural reforms, accelerating globalization, and creating new services businesses,
with sustainable future growth as our key growth scenario. The Fujitsu Group’s ultimate goal in
this scenario is to grow in partnership with customers for the creation of a prosperous and prom-
ising future. To reach this objective, a strategies matrix is being shared throughout the Group to
ensure steady progress towards the achievement of various individual growth strategies.
The FUJITSU Way corporate philosophy stands as the basis of the growth scenario, and the brand
promise “shaping tomorrow with you” represents the means by which we implement the philosophy.
Fujitsu will continue to pioneer the new possibilities of ICT as a valued and trusted partner
to our customers. We aim to earn the trust of all of our stakeholders as their partner for the
creation of a better future.
The Fujitsu Group envisions a “Human Centric Intelligent Society” in
which ICT supports the creation of a more prosperous society. Our
customers are accumulating an ever-increasing amount of complex,
real-world data from sensors and front-end ubiquitous terminals.
Through visualization, analysis, modeling, and optimization pro-
cesses, these data can be transformed into practical knowledge
used by customers as an important foundation for business in the
real world. Business Intelligence (BI) and Business Analysis (BA)
platforms are particularly important for accumulating and analyzing
large amounts of data. Fujitsu has teamed up with industry leader
SAS to enhance its presence in these fields. Offering a fully inte-
grated mechanism for service delivery will be critical for new ser-
vices to thrive. This mechanism will be prefaced on back-end
systems such as High Performance Computing (HPC) and cloud
platforms, but will encompass data integration and execution plat-
forms, large-scale data collection and analysis platforms, a full
Creating New Services Businesses
lineup of applications, and ubiquitous front-end terminals connect-
ing these platforms to the user.
Fujitsu remains one of the few ICT vendors in the world with the
ability to offer fully integrated services platforms. We will leverage
our competitive advantages and provide customers with innovative,
value-added convergence services.
In our drive to create new services businesses, we are defining
key areas for the accumulation of practical knowledge, including
mobility, agriculture, and medicine. As shown in the illustration, we
have already begun pilot projects in various industries: an aircraft
maintenance service developed jointly with Boeing of the US; IT-
based drug discovery with the University of Tokyo; and a remote
metering system with Kit Carson Electric Cooperative of the US.
Fujitsu will collaborate with customers in various industries to
develop advanced services previously unattainable with traditional ICT.
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026 FUJITSU LIMITED ANNUAL REPORT 2011
SPECIAL FEATURE FISCAL 2011 MANAGEMENT DIRECTION