DHL 1998 Annual Report Download - page 46

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42
Express mail services fuel growth
The trend toward increasing speed is a part of normal business life in to-
day’s industrial society. Computers are becoming faster, product life cycles
are becoming shorter, information has to be made available more quickly
and our customers want their products and documents delivered within
ever shorter time frames. We launched an advance into this fast-growing
segment with our subsidiary Deutsche Post Express GmbH which success-
fully positioned itself in the1998 business year both in its core express mail
service segment and as a premium service provider in the Deutsche Post
group. Measured in volume, Deutsche Post Express GmbH assumed
market leadership among German express mail service providers in just
its first year, outperforming the competition by transporting a total of
six million items.
At international level, Deutsche Post Express GmbH entered into a co-
operation agreement with DHL International, the market leader for
international express mail service, in July 1998. As a result, Deutsche Post
Express GmbH is now active in the international segment with a product
that is co-branded with DHL and sold over some 2,000 postal counters.
Keeping our strategic goal of taking market leadership in the courier and
express mail service market in mind, we will be expanding our range of
services in 1999 by introducing new products that will help us successfully
develop market niches and maintain our competitive edge. Deutsche Post
Express GmbH is well equipped to expand its leading position on the
German courier and express mail service market even further.
Deutsche Post
Express became the
market leader in
volume handled
within its first year
divisionPARCEL SERVICES / EXPRESS / LOGISTICS