DHL 1998 Annual Report Download - page 21

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17
Corporate divisions and business segments
LETTER SERVICES
Implementation of Deutsche Post’s Letter 2000 concept was wrapped up
last year when the last of 83 planned letter mail centers went online in late
1998, a year ahead of schedule. Thanks to Letter 2000, the quality of our
letter mail service has improved enormously and productivity has leapt.
Despite substitution through electronic media, the “traditional” business
letter will remain important. Special services – such as our PostIdent
Service for the personal identification of new customers or our Frankier
Service franking service – augment our letter mail products.
In the direct marketing field, we offer not only Infopost and catalogs, but
other products as well, such as our “Postwurf Spezial” product which
provides a high degree of accuracy in getting partially addressed brochures
and advertising material to their intended target groups. We offer our cus-
tomers various ancillary services that put them in a position to directly
market and sell their products to their customers. Deutsche Post Direkt
GmbH provides address and response management services.Deutsche Post
Adress GmbH offers rapid collation and adjustment of address lists. Our
30 Direct Marketing Centers inform primarily small and medium-sized
companies about the possibilities of advertising by mail. Merkur Direkt-
werbe-GmbH – in which we acquired a majority stake in 1998 – offers a
full range of direct marketing services.
We launched the Deutsche Post Business Club in November, an attractive,
new partnership program for our business customers. The Business Club
gives us a platform for an intensive exchange [[ of information ]] with our
business customers who in turn receive the best in information, contacts
and special services.
Factors contributing to our success in the Press Item Distribution business
segment are our nationwide, daily service combined with top transmission-
time quality and customer service that is tailored to customer needs.
Thanks to products such as Press Items and Wrapper-Packed Newspapers,
Deutsche Post is the undisputed market leader and the prime service
partner for the publishing industry.
We are systematically expanding our electronic services. In addition to
ePost, our proven hybrid letter mail service, Deutsche Post also offers a
number of services such as EDI support.