Cash America 2012 Annual Report Download - page 11
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9
operating model for our Mexico
locations, combined with Cash
America’s approach to quality
customer service, creates more
options for our customer base,
increases our growth potential and
offers a competitive advantage in
a market dominated by jewelry-
only lenders.
Though we are one of the
largest pawnshop chains in the
world, we continue to differentiate
ourselves through our world-class
customer service. We know that,
ultimately, our services are viable
alternatives to traditional financial
institutions for millions of hard-
working families. This commitment
to service has been key to
elevating the way our industry
functions, along with the
way it’s perceived by
all of our audiences.
We have implemented
many programs that help
consumers feel confident in their
decision to get a loan from us or to
shop in our stores.
on us as a neighborhood financial
resource, we’ve worked to give
them access to more advanced
financial alternatives. Today we offer
everything from cash advances and
check-cashing services to money
orders and wire transfers, prepaid
debit cards, auto insurance, tax-filing
services – and more – in many of our
lending locations.
We also provide gold-buying
and other ancillary services in our
storefront locations, which has given
our customers even more options to
meet their needs. Not every product
is available in every location, but we
continue to make products available
according to customer demand.
In 2012, in order to better serve
the long-term needs of our
international customers, we
reorganized our Mexico-
based pawn operations to
include only full-format
pawn locations that offer
pawn loans based on the
pledge of general merchandise and
jewelry-based collateral. This unified
“For years, Cash America
has helped me with loans
when I needed money. The
service has always been
great, and they do a great
job helping others.”
Jason L.