Cash America 2012 Annual Report Download - page 107

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82
Consumer Loans Written to New and Existing Customers in the E-commerce Segment
The following table shows, for the e-commerce segment, the amount of consumer loans written and renewed to
new customers and to existing customers for the years ended December 31, 2011 and 2010 (dollars in thousands):
For the year ended December 31,
2011 2010
Company
Owned(a)
Guaranteed
by the
Company(a)(b) Combined(a)
Company
Owned(a)
Guaranteed
by the
Company(a)(b) Combined(a)
Amount of consumer loans written and
renewed to:
N
ew customers (c) $ 173,564 $ 60,295 $ 233,859 $ 97,991 $ 70,712 $ 168,703
% of total 8.3% 2.9% 11.2% 4.9% 3.5% 8.4%
Existing customers(d) 1,184,169 677,631 1,861,800 819,295 736,375 1,555,670
% of total 56.5% 32.3% 88.8% 40.7% 36.6% 77.3%
MLOC customers(e) - - - 288,723 ‐ 288,723
% of total - - - 14.3% ‐ 14.3%
Total amount of consumer loans written
and renewed $ 1,357,733 $ 737,926 $ 2,095,659 $ 1,206,009 $ 807,087 $ 2,013,096
(
a
)
The disclosure regarding the amount and number of consumer loans written and renewed is statistical data that is not included
in the Company’s financial statements.
(b)
Loans guaranteed by the Company represent loans originated by third-party lenders through the CSO programs.
(
c
)
Reflects consumer loans written to first-time customers excluding customers described in footnote (e).
(d)
Reflects both loan renewals and new loans with customers who have borrowed from the Company's e-commerce segment
b
efore throu
g
h different consumer loan
p
roducts or brands offered b
y
the e-commerce se
g
ment other than the customers
(
e
)
Reflects customers who took out MLOC advances in which the Company acquired participation interests through its MLOC
services.