Carphone Warehouse 2007 Annual Report Download - page 4

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Group Overview
Distribution division:
Comprises our Retail operations and other
directly related business streams
Revenue
£2,117.5m
2006: £1,753.5m
Our Markets
UK, Belgium, France,
Germany, Ireland,
Netherlands, Portugal,
Spain, Sweden,
Switzerland
Headline EBIT
£141.4m
2006: £115.5m
Of Group revenue
47.8%
2006: 51.8%
Of Group contribution
37.6%
2006: 39.8%
Connections
10.0m
2006: 8.2m
Of Group revenue
3.4%
2006: 3.8%
Of Group contribution
12.3%
2006: 12.7%
Of Group revenue
1.8%
2006: 1.9%
Of Group contribution
16.2%
2006: 16.3%
Stores
2,144
2006: 1,778
Retail and Online
Description and Key Assets Provision of mobile handsets and connections, accessories,
and related products and services through 2,144 stores, call centres and the web across
10 European countries
Strategy To grow our market share through physical expansion and increased productivity;
to develop an integrated wireless solutions retail proposition to address new opportunities
in the market
Insurance
Description and Key Assets Provision of insurance products
covering loss, theft or damage to mobile handsets. 2.2m
customers across Europe
Strategy To maintain or grow the penetration of Insurance sales
relative to subscription connections, through ongoing training and
the introduction of a wider range of products; to reduce churn by
improved management of existing customers
Ongoing
Description and Key Assets ARPU-sharing agreements with
networks through which the Group receives a percentage of
customers’ monthly bills in return for customer recruitment
Strategy To maintain or improve existing arrangements and
seek ARPU-sharing agreements with additional networks