Canon 2010 Annual Report Download - page 54
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Please find page 54 of the 2010 Canon annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.CANON ANNUAL REPORT 201052
Sales of the Offi ce Business Unit constituting 53.6% of con-
solidated net sales, increased by 20.8% to ¥1,987,269 million
(U.S.$24,534 million) in fi scal 2010. Sales volume of both color
and monochrome network digital MFDs increased, boosted by
the recovery in demand for offi ce equipment along with the
introduction of new imageRUNNER ADVANCE-series products.
Laser printers recorded a substantial increase in sales volume.
The consolidation of Océ also contributed to the sales increase.
Sales of the Consumer Business Unit constituting 37.5% of
consolidated net sales, increased by 6.9% to ¥1,391,327 million
(U.S.$17,177 million) in fi scal 2010. Sales volumes increased sig-
nifi cantly for such digital SLR cameras as EOS Digital Rebel T1i
(EOS 500D) and new EOS Digital Rebel T2i (EOS 550D), the com-
petitively priced model, along with the EOS 5D Mark II, EOS 7D
and new 60D, the advanced-amateur models. As for compact
digital cameras, the Company launched fi ve new ELPH (IXUS)-
series models and seven new PowerShot-series models, boost-
ing sales volumes particularly in emerging markets. As for inkjet
printers, sales volume increased from year-ago level particular-
ly in Asia.
Sales of the Industry and Others Business Unit increased
by 20.9% in fi scal 2010, to ¥432,958 million (U.S.$5,345 million).
Within this segment, sales volume of LCD lithography equip-
ment, semiconductor lithography and semiconductor-related
independent business sales by Group subsidiaries increased.
Sales of the Industry and Others Business Unit constituted
11.7% of consolidated net sales in fi scal 2010.
Intersegment sales of ¥104,653 million (U.S.$1,292 million), repre-
senting 2.8% of total sales, are eliminated from the total sales of
the three segments, and are described as “Eliminations”.
Sales by geographic area
Please refer to the table of sales by geographic area in Note 24
of the Notes to Consolidated Financial Statements.
A geographical analysis indicates that net sales in fi scal 2010
increased in the major geographic areas.
In Japan, sales decreased by 0.9% in fi scal 2010.
In the Americas, net sales increased by 14.4% on yen basis in
fi scal 2010, due to an increase in sales volume of digital SLR
cameras and laser printers.
In Europe, net sales increased by 17.8% on yen basis in fi scal
2010, mainly due to rebounded sales of laser printers.
Sales in Asia and Oceania increased by 32.0% on a yen basis
in fi scal 2010, largely due to the increased sales of digital SLR
cameras.
A summary of net sales by geographic area is provided below.
Operating profi t by segment
Please refer to the table of segment information in Note 24 of
the Notes to Consolidated Financial Statements.
Operating profi t for the Offi ce Business Unit in fi scal 2010
increased by ¥63,926 million (U.S.$789 million) to ¥293,322 mil-
lion (U.S.$3,621 million). This increase resulted primarily from
the increase in sales.
Operating profi t for the Consumer Business Unit in fi scal
2010 increased by ¥54,573 million (U.S.$674 million) to ¥238,065
million (U.S.$2,939 million). This increase resulted primarily from
the increase in sales.
Operating profi t for the Industry and Others Business Unit
in fi scal 2010 was a loss of ¥9,831 million (U.S.$121 million).
Signifi cant recovery of sales volume contributed to reduction of
loss amount by ¥66,125 million (U.S.$816 million) .
SALES BY GEOGRAPHIC AREA
Millions of yen
Thousands of
U.S. dollars
2010 change 2009 change 2008 2010
Japan ¥ 695,749 –0.9% ¥ 702,344 –19.1% ¥ 868,280 $ 8,589,494
Americas 1,023,299 +14.4 894,154 –22.6 1,154,571 12,633,321
Europe 1,172,474 +17.8 995,150 –25.8 1,341,400 14,474,988
Asia and Oceania 815,379 +32.0 617,553 –15.4 729,910 10,066,407
Total ¥3,706,901 +15.5% ¥3,209,201 –21.6% ¥4,094,161 $45,764,210
Note: This summary of net sales by geographic area is determined by the location where the product is shipped to the customer.