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CANON ANNUAL REPORT 201040
Net sales in the Consumer
Business Unit grew 6.9% year
on year to ¥1,391.3 billion.
Sales steadily expanded for
digital SLR cameras, digital
compact cameras, inkjet
printers and other consumer
products.
In digital SLR cameras,
Canon released the EOS
Rebel T2i (EOS 550D in some
areas)—an entry-level model
with advanced full-HD video
capabilities—and an ad-
vanced-amateur model, EOS
60D, the fi rst EOS equipped with the Vari-angle LCD monitor.
EOS cameras received high acclaim in the market, allowing
Canon to increase its market share of digital SLR cameras.
In digital compact cameras, Canon launched as many as 14
new models in 2010, including the PowerShot SD1300 IS
DIGITAL ELPH (Digital IXUS 105 in some areas) featuring the
HS SYSTEM. Other PowerShot models—specifi cally, the
SD3500 IS DIGITAL ELPH (Digital IXUS 210 in some areas)
with a 3.5-inch, wide touch panel—added to segment sales.
The sales volume continued to increase, particularly in
emerging markets.
In LCD projectors, the high-performance, high-resolution
REALiS SX80 Mark II (XEED SX80 Mark II in some areas) with
specifi cations optimized for medical imaging and high-
defi nition photography contributed to segment sales.
Canon introduced the HJ15ex8.5B KRSE-V portable HD
zoom lens with a built-in Optical Image Stabilizer in the
Released in November 2008, the EOS 5D Mark II digital SLR camera
continues to gain recognition among video professionals. Equipped
with a full-frame CMOS sensor, this is the fi rst EOS to offer full HD
video capture, at 1,920 x 1,080 resolution. It has been widely used for
TV program shooting as well as for the shooting of some Hollywood
movies. In fact, its CMOS sensor is double the size of those in com-
monly used broadcast cameras. It maximizes depth of fi eld, or the
aesthetic quality of blur—a shooting technique often used with SLR
cameras—while providing compactness, portability and an extensive
range of EF lenses. Featured on other EOS models, Canon’s full HD video
capability is opening up new possibilities for digital SLR cameras.
Focus on Change—Full HD Video Capabilities on EOS Cameras
Video shooting using digital EOS in the United States
2010 Review—CONSUMER BUSINESS UNIT
08 09 10
0
1,000,000
500,000
1,500,000
Sales Results
(Millions of yen)
1,301,160
1,391,327
1,456,075
EF70-200mm F2.8L IS II USMEOS Rebel T2i (EOS 550D in some areas)
PowerShot SD1300 IS DIGITAL ELPH
(Digital IXUS 105 in some areas)