Canon 2010 Annual Report Download - page 106
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Please find page 106 of the 2010 Canon annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.CANON ANNUAL REPORT 2010104
Intersegment sales are recorded at the same prices used in
transactions with third parties. Expenses not directly associat-
ed with specifi c segments are allocated based on the most rea-
sonable measures applicable. Corporate expenses include
certain corporate research and development expenses.
Segment assets are based on those directly associated with
each segment. Corporate assets primarily consist of cash and
cash equivalents, fi nance receivables, investments, deferred
tax assets, goodwill and corporate properties. Capital expendi-
tures represent the additions to property, plant and equipment
and intangible assets measured on an accrual basis.
Information by major geographic area as of and for the years ended December 31, 2010, 2009 and 2008 is as follows:
Millions of yen
Thousands of
U.S. dollars
2010 2009 2008 2010
Net sales:
Japan ¥ 695,749 ¥ 702,344 ¥ 868,280 $ 8,589,494
Americas 1,023,299 894,154 1,154,571 12,633,321
Europe 1,172,474 995,150 1,341,400 14,474,988
Asia and Oceania 815,379 617,553 729,910 10,066,407
Total ¥3,706,901 ¥3,209,201 ¥4,094,161 $45,764,210
Long-lived assets:
Japan ¥1,104,949 ¥1,205,887 ¥1,314,092 $13,641,346
Americas 69,034 59,273 43,435 852,272
Europe 108,160 44,875 47,392 1,335,308
Asia and Oceania 72,846 77,146 71,407 899,333
Total ¥1,354,989 ¥1,387,181 ¥1,476,326 $16,728,259
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES
Net sales are attributed to areas based on the location where
the product is shipped to the customers. Other than in Japan
and the United States, Canon does not conduct business in any
individual country in which its sales in that country exceed 10%
of consolidated net sales. Net sales in the United States are
¥836,645 million ($10,328,951 thousand), ¥793,428 million and
¥1,043,333 million for the years ended December 31, 2010,
2009 and 2008, respectively.
Long-lived assets represent property, plant and equipment
and intangible assets for each geographic area.