Canon 2010 Annual Report Download - page 17

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CANON ANNUAL REPORT 2010 15
Canon’s current core businesses include digital cameras,
laser printers, offi ce network MFDs, inkjet printers and
semiconductor lithography equipment. In these segments,
Canon will continue to launch innovative products and
expand sales through strategic solutions and services,
thereby attaining the overwhelming No. 1 position world-
wide in all of them. At the same time, we will promote
diversifi cation to develop related and peripheral
business fi elds.
In the Offi ce Business Unit, in addition to intro-
ducing competitive products within our mainstay
imageRUNNER ADVANCE-series lineup, we will
strengthen our solutions, software and service
offerings in each business area. In this way, we aim
to transform this segment into a more comprehen-
sive offi ce equipment business in response to the
changing times towards the establishment of a
greater revenue base. And in the course of these
developments, M&A will defi nitely be an option.
Also, through closer collaboration with Océ, we will
step up our technological cooperation, comple-
menting each other’s product portfolios and sales
channels to realize concrete synergies.
As for the Consumer Business Unit, as the video
capabilities of digital SLR cameras advance, we will
SIX KEY STRATEGIES FOR PHASE IV
1. Achieving the overwhelming No. 1 position in all core businesses
and expanding related and peripheral businesses
imageRUNNER ADVANCE-based solutions contributing to Sodexo, France-based integrated food and facilities management service provider
PHOTOPRESSO online photo service in Japan, a digital camera-related business
aim for the No. 1 position in this fi eld. In inkjet printers, we
plan to improve our products’ compatibility with smart-
phones and other new information terminals as well as with
new applications. In this way, we will work to meet ever-
diversifying customer needs while continuing to enhance the
operability of these printers.