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CANON ANNUAL REPORT 201014
OVERVIEW
External Rankings
•Financial Times Global 500
(May 29/30, 2010 issue)
Market value ranking: 93
(7th in the Technology Hardware & Equipment sector)
•FORTUNE Global 500
(July 26, 2010 issue)
Revenues ranking: 216
Profi ts ranking: 202
FORTUNE Global 500 is a registered trademark of FORTUNE Magazine, a division of
Time Inc. in the United States of America.
Looking Back with a Focus on the Future
The Excellent Global Corporation Plan comprises strategies
and initiatives consistent with Canon’s corporate philosophy
of kyosei. Under this plan, Canon has worked to become
a truly excellent company that contributes to society
through technological advances—a company that is ad-
mired and respected worldwide. Although we faced various
challenges over the three fi ve-year phases up to 2010,
implementing management reforms in each phase, we
succeeded in becoming what we are today.
During Phase IV of the Excellent Global Corporation Plan,
Canon aims to post business results in 2012 that exceed
the record performance it achieved in 2007. In addition, by
2015, the fi nal year of Phase IV, Canon aims to realize net
sales of more than ¥5 trillion, an operating profi t ratio of
more than 20% and a net income ratio of more than 10%.
To meet these targets, we will develop our medical and
industrial fi elds into new business pillars. We will also con-
tinue our efforts to improve such basic manufacturing
functions as R&D, production, and sales and marketing in
order to keep abreast of ever-accelerating technological
advances. For R&D, in particular, we will build a Three Re-
gional Headquarters management system with innovation
centers based in Japan, the United States and Europe. Under
this system, Canon will carry out development and manu-
facturing activities in each region, and market the resulting
products globally.
Key Strategies for Phase IV
Globalization and diversifi cation—these are the two basic
management strategies that have guided Canon since the
Company’s founding. In Phase IV, we will combine these
policies and embark upon “globalized diversifi cation” based
on the following six key strategies.
In 2011, Canon launched Phase IV of its Excellent Global
Corporation Plan, which will continue through 2015. Under the
new slogan “Aiming for the Summit—Speed & Sound Growth,”
Canon aims to rank among the world’s top 100 companies in
terms of key performance indicators.
1. Achieving the overwhelming No. 1 posi-
tion in all core businesses and expand-
ing related and peripheral businesses
2. Developing new business through glo-
balized diversifi cation and establishing
the Three Regional Headquarters man-
agement system
3. Establishing a world-leading globally
optimized production system
4. Comprehensively reinforcing global
sales capabilities
5. Building the foundations of an environ-
mentally advanced corporation
6. Imparting a corporate culture, and culti-
vating human resources befi tting a truly
excellent global company