Canon 2010 Annual Report Download - page 30

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CANON ANNUAL REPORT 201028
Through the Canon—Green Library for Kids initiative, Canon Singapore Pte. Ltd. has donated bookshelves and more than 40,000 children’s and other books to elementary schools
across Vietnam through its Vietnam representative offi ce.
Canon strives to fulfi ll its social responsibility through environmental
measures and social and cultural activities to help bring the world closer
to achieving kyosei.
Canon’s Basic Approach to CSR
Canon is promoting CSR activities befi tting a truly excellent
global corporation that is admired and respected by people
worldwide. We aspire to a society in which all people—regard-
less of race, region or culture—live and work together for the
common good into the future.
Environmental Activities
Canon announced “Action for Green,” the Canon Environmen-
tal Vision, in 2009. In line with this vision, Canon is working to
realize technological innovation and improve its management
effi ciency, thereby balancing the enhancement of product
performance and functions and the minimization of the lifecycle
environmental burden of its products. We are contributing to
the establishment of a society in which people enjoy affl uent
lifestyles in a sound global environment.
Meanwhile, along with global warming, the preservation of
biodiversity has become an important issue shared by the
entire world. Through its business and CSR activities, Canon is
implementing various initiatives aimed at preserving wild fauna
and fl ora.
20th Anniversary of the Toner Cartridges Recycling Program
2010 marked the 20th anniversary of the Canon Toner Car-
tridges Recycling Program. In 1990, Canon established a
cartridge return framework—an unthinkable initiative in the
electronic devices fi eld at that time—and has achieved the
recycling of used cartridges collected without using them for
CORPORATE SOCIAL RESPONSIBILITY