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CANON ANNUAL REPORT 2010 35
In 2010, conditions in the offi ce imaging products market
showed stronger recovery, particularly in Asia. In offi ce network
MFDs, Canon strengthened its color and monochrome imag-
eRUNNER ADVANCE lineups and solution-oriented sales activi-
ties. Owing to our collaboration with HP and Océ N.V., MFD
sales volume grew in the Americas. In digital production print-
ers, the imageRUNNER ADVANCE C9000 PRO series performed
robustly in the Americas. The sales amount and volume of
MFPs for SOHO use grew in all markets, particularly in Europe
and Asia.
While promoting Canon MDS, we announced our plan to
collaborate with Fujitsu Limited in offering cloud computing-
based managed services for printing and other IT equipment.
In 2011, the Offi ce Business Unit aims to outpace market
growth. Thus we will continue to strengthen imageRUNNER
ADVANCE lineups and sales activities for our cloud business
while expanding our solutions business.
In digital production printers, we will reinforce our product
lineups and the synergy of working with Océ. We will also
increase the sales volume of SOHO-use products by bolstering
external collaboration in sales activities. Also, by enhancing our
solutions menu based on imageRUNNER ADVANCE and im-
proving our solutions provider presence, we aim to increase
our market share.
In 2010, the worldwide large-format inkjet printer market
rebounded after two years of contraction. Refl ecting this
situation, global shipments grew slightly year on year.
The use of large-format inkjet printers is spreading in the
graphic arts fi eld, including prepress color proofi ng and digital
photo and on-demand poster production. In response, Canon
released new products incorporating a high-precision mechan-
ical structure that enables high-accuracy printing and featuring
the new LUCIA EX 12-color pigment ink system. These prod-
ucts earned high acclaim, and their sales grew steadily, driving
sales of Canon graphic arts printers. Refl ecting the perfor-
mance of these powerful products, Canon was able to record
the largest shipments ever. We expanded sales in Europe and
the United States and also reinforced our mutual sales struc-
ture organized with Océ.
From 2011, conditions in advanced nations are expected to
improve. China and other emerging markets will likely maintain
their growth trends. To prepare ourselves for expected market
expansion, we will bolster R&D for core technologies and en-
hance our optimal global production structure. In this way, we
will further solidify our business, aggressively launching industry-
leading, attractive products, and to meet ever-diversifying
market needs, we will continue to reinforce our sales and R&D
collaboration with Océ.
Digital production printer,
imagePRESS C7010VP
Large-format inkjet printer,
imagePROGRAF iPF8300
Masaki Nakaoka
Chief Executive, Offi ce Imaging
Products Operations
Toshio Homma
Chief Executive, L Printer Products
Operations
“ Canon will lead the
large-format inkjet
printer industry by
continuing to launch
market needs-
oriented products.”
“ Enhancing its
lineups with
imageRUNNER
ADVANCE, Canon
will accelerate the
solutions business.”