Canon 2010 Annual Report Download - page 38

Download and view the complete annual report

Please find page 38 of the 2010 Canon annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 114

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114

CANON ANNUAL REPORT 201036
2010 Review—OFFICE BUSINESS UNIT
Net sales in the Offi ce Busi-
ness Unit totaled ¥1,987.3
billion, increasing 20.8% year
on year, despite the slow
recovery in the production
printing market. Global
demand for offi ce network
MFDs—color devices in
particular—recovered com-
pared with 2009, while the
laser printer market also
achieved signifi cant recovery.
In offi ce network MFDs,
the Offi ce Business Unit
realized double-digit growth
in sales in Japan, the Americas, Europe, and Asia and
Oceania. In China, sales of low-price models were robust.
The sales volume and amount of color models, a mainstay
in this category, soared thanks to strong sales of the imag-
eRUNNER ADVANCE C5000 series. Also, the monochrome
imageRUNNER ADVANCE 6000 series with 50 to 70 ppm
capability and the color imageRUNNER ADVANCE C2000
series with 20 to 30 ppm capability performed well, pushing
up the overall shipment of offi ce network MFDs.
In laser printers, Canon’s performance showed a signifi -
cant improvement in line with the market recovery. In
Japan, color A4-models, such as the imageCLASS MF8050
Cn (i-SENSYS MF8050 in some areas) and the imageCLASS
MF8350 Cdn (i-SENSYS MF8350 in some areas), underwent
expanded sales. Overseas, shipment surged in India, Viet-
nam and other Asian markets as well as in Europe and the
United States. In emerging markets, the sales volume of
monochrome SFPs and MFPs for individual use climbed
signifi cantly. This success refl ected the enhanced competi-
tiveness of these products owing to their faster printing
speed and other functional enhancements.
In digital production printers, Canon released the image-
PRESS C7010VP series for the commercial printing market
and the monochrome imageRUNNER ADVANCE 8000 series
during the reporting term. The Company worked to expand
sales of these new series. In addition, we reinforced our
product lineups and the synergies of working with Océ.
Meanwhile, Canon continued to enhance its solutions
business. We expanded the applications of the Canon
Multifunctional Embedded Application Platform (MEAP),
which enables cloud service access via MFDs. Furthermore,
imageRUNNER ADVANCE C5045
After Océ offi cially joined the Canon Group in March 2010, the two
companies have promoted their integration and strengthened their
cooperation steadily. In particular, mainly in Europe and the United
States, Canon and Océ are striving to expand product portfolios and
are in the process of expanding product sales and strengthening the
servicing function by utilizing each other’s sales and service chan-
nels effectively. In Japan, Canon has expanded the lines of Océ
products it handles, and it is strategically meeting increased demand
for commercial digital printers for production printing. We will con-
tinue to complement each other in all business aspects, thereby
targeting the leading position in the global printing industry.
Focus on Change—Accelerated Integration with Océ N.V.
08 09 10
0
2,000,000
1,000,000
3,000,000
Sales Results
(Millions of yen)
1,645,076
1,987,269
2,246,609
Digital production printer of Océ N.V.