Canon 2010 Annual Report Download - page 28

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CANON ANNUAL REPORT 201026
Canon Information Technology Services, Inc. effi ciently responds to inquiries from end users throughout the United States.
Canon continues to bolster its sales and marketing functions in
all operations to better serve its customers through sophisticated
products, advanced solutions and timely services.
General Review
ICT applications are spreading, and demand for advanced solu-
tions and services is growing. Canon aims to expand sales by
offering new solutions and services in all of its businesses.
The consolidation of Océ N.V. has enabled Canon to provide
a wider range of printing solutions worldwide. Meanwhile,
through its 2009 alliance with HP, Canon is more capable than
ever of helping offi ces throughout the world create optimal
document input/output environments specifi c to individual
customer needs. Also, we are promoting Canon Managed
Document Services (Canon MDS), a common global service
designed to assist customers manage more effectively their
document input/output environments and document process-
es. Primarily targeting global corporations, we aim to expand
our customer base for Canon MDS. In addition, Canon has entered
the retail photo-fi nishing market and begun photo-related
solutions offerings. In the medical fi eld, it has launched inte-
grated services by linking diagnostic imaging systems with digi-
tal production printers.
The Americas
Canon’s sales totaled ¥1,023.3 billion (27.6% of consolidated
net sales). Markets in this region picked up gradually and
showed robust trends in the second half.
Canon renewed its IT systems to facilitate information
sharing even with local distributors. These systems have
enabled Canon to immediately gather inventory information
and deliver products to customers in a more timely manner.
Canon plans to establish a solutions business subsidiary in
2011. This subsidiary will develop and sell solutions combining
digital cameras, printers, medical equipment and offi ce net-
work MFDs.
SALES & MARKETING