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CANON ANNUAL REPORT 2010 27
Europe
Sales in this segment, including Europe, the Middle East and Africa,
amounted to ¥1,172.5 billion (31.6% of consolidated net sales).
Canon renewed its entire lineups of laser printers, offi ce
network MFDs and digital production printers. By linking these
products with solutions, Canon effectively tapped into the
market recovery in 2010. Also, Canon teamed up with Accenture
and jointly launched Canon Consultancy Services. From 2011,
Canon will work to attract clients from wide-ranging fi elds.
From 2009, Canon Europe headquarters assumed sales
responsibility for large accounts, including electronics retail
stores and Internet marketing operators, which had previously
been handled by sales companies in individual countries. In
2010, the number of these accounts increased from 13 to 20,
and total sales generated through these accounts grew to
command more than half of the consumer product business in
central and Western Europe.
Asia and Oceania
In Japan, sales totaled ¥695.7 billion (18.8% of consolidated net
sales). In Asia and Oceania, excluding Japan, sales grew signifi -
cantly from 2009 to ¥815.4 billion (22.0% of consolidated net
sales), refl ecting brisk sales expansion in the Asian market,
centered on China and India. Sales grew briskly in the Asian
market, centered on China.
In Japan, sales of offi ce network MFDs and laser printers were
strong. Also, through the establishment of an intermediate holding
company, Canon MJ IT Group Holdings Inc. (Canon MJ-ITHD), IT
solution business companies of the Canon Marketing Japan Group
have been included in the consolidation of Canon MJ-ITHD. Based
on this reorganization, and through a new data center under
construction, Canon aims to accelerate its cloud services.
Canon relocated its Chinese inkjet printer business head-
quarters functions from Beijing to Shanghai. Meanwhile, we
established new sales and service bases, such as eight new
Quick Service Stations in China and four new Canon Image
Squares in India to promote our consumer products. In 2010,
inkjet printer sales in Indonesia ranked fourth among all the
nations where Canon operates, following the United States,
Japan and China.
In Australia, despite severe operating conditions, Canon
worked to improve sales and marketing effi ciencies and ex-
pand the markets for Canon products.
“Showroom on Wheels”— Canon Image Express Campaign in India
On-site photo print service in
Singapore