Canon 2010 Annual Report Download - page 3

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CORPORATE PROFILE
Canon develops, manufactures and markets a growing lineup of copying
machines, printers, cameras and industrial and other equipment.
Through these products, the Company meets growing customer needs
that are becoming increasingly diversifi ed and sophisticated. Today, the
Canon brand is recognized and trusted throughout the world.
In 1996, Canon launched its Excellent Global Corporation Plan
with the aim of becoming a company worthy of admiration and
respect the world over. Currently, the Company is promoting a
“cross-media imaging” strategy—wherein advanced synergies are
realized between input and output devices. At the same time, Canon
is strengthening its solutions business while nurturing its operations
in the fi elds of medical equipment and industrial equipment, the
latter including intelligent robots, to establish new core businesses.
Canon is working to fulfi ll its responsibilities to investors and society,
emphasizing sound corporate governance and stepping up the
implementation of activities that contribute to environmental and
social sustainability.
CORPORATE PHILOSOPHY: Kyosei
The corporate philosophy of Canon is kyosei. A concise defi nition of
this word would be “Living and working together for the common
good.” But Canon’s defi nition is broader: kyosei is “All people, regard-
less of race, religion or culture, harmoniously living and working
together into the future.” Unfortunately, the presence of imbalances
in the world in such areas as trade, income levels and the environ-
ment hinders the achievement of kyosei.
Addressing these imbalances is an ongoing mission, and Canon is
doing its part by actively pursuing kyosei. True global companies
must foster good relations, not only with their customers and the
communities in which they operate, but also with nations; and they
need to address environmental issues worldwide. In addition, global
companies must bear responsibility for the impact of their activities
on society. For this reason, Canon’s goal is to contribute to global
prosperity and to people’s well-being, which will lead to continuing
growth and bring the world closer to achieving kyosei.
CORPORATE GOAL
Canon sees itself growing and prospering over the next 100, even
200, years. To realize this goal, the Company is implementing its
Excellent Global Corporation Plan, and the year 2011 saw our launch
of this plan’s Phase IV. Building on the fi nancial strengths that it has
continuously reinforced through the implementation of the plan,
Canon aims to attain the status of being among the top 100 global
companies in terms of key performance indicators.
TO OUR STOCKHOLDERS 2
MESSAGE FROM THE PRESIDENT 6
CORPORATE GOVERNANCE 8
EXCELLENT GLOBAL CORPORATION PLAN:
PHASE IV 12
CORPORATE FUNCTIONS 20
RESEARCH & DEVELOPMENT
PRODUCTION
SALES & MARKETING
CORPORATE SOCIAL RESPONSIBILITY
BUSINESS UNITS 32
OFFICE BUSINESS UNIT
CONSUMER BUSINESS UNIT
INDUSTRY AND OTHERS BUSINESS UNIT
FINANCIAL SECTION 45
TRANSFER AND REGISTRAR’S OFFICE 110
STOCKHOLDER INFORMATION 110
MAJOR CONSOLIDATED SUBSIDIARIES 111
Cover Photo:
The advanced-amateur model, EOS 60D complemented Canon’s
existing digital SLR lineup, contributing to increased sales volume
and expanded market share. The EOS 60D offers such advanced
features as the Vari-angle Clear View LCD monitor and full-HD
video capability.
CONTENTS
CANON ANNUAL REPORT 2010 1