BT 2012 Annual Report Download - page 167

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BT is one of our longest-
standing partners and
has made an amazing
contribution to Sport
Relief from the start. They
provide Comic Relief with
the systems, call centres and
network support that enable
us to process millions of
pounds worth of donations
over the phone. They’re also
a real pace-setter in finding
new services like MyDonate
to help charities raise money.
A responsible and sustainable
business leader
MyDonate is the free, easy-to-use and secure online
fundraising service for UK charities introduced by BT in
2011 to boost the online giving market and raise more
money for good causes. Thanks to MyDonate, charities
receive up to 50p more for every £10 donated compared
with other online donation services.
This year BT employees pulled out all the stops to raise
money for Sport Relief and they did so using MyDonate.
What's more, over 700 BT volunteers took donation calls
on Sport Relief 2012 night helping Sport Relief raise an
incredible £52m.
Around 3,000 charities registered for MyDonate in its first
year and many have praised the service as it has helped
them to raise vital funds in challenging economic times.
Helping UK charities raise more money for
good causes
www.bt.com/mydonate
Kevin Cahill
Chief Executive, Comic Relief
Overview
BusinessStrategy
Performance
Governance
Financial statements
Additional information Overview
BusinessStrategy
Performance
Governance
Financial statements
Additional information