Air France 2008 Annual Report Download - page 71

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71
Air France-KLM as perceived by its shareholders
In order to get a better understanding of the way in which
Air France-KLM is perceived by the financial markets and
what characterizes the Group’s image in the eyes of
individual shareholders, specialist market research institute
Opinionway was asked to include the Air France-KLM
stock in its annual report entitled the 2007 National Study,
Saving, the Stock Market and Information.
The conclusions of this survey, involving a sample of 7,370
respondants, were positive on many of the criteria, some of
which, such as revenue growth and the Group’s
international development, scored particularly highly.
In terms of the perception of Air France-KLM’s
communication, individuals holding the stock and
shareholders following the stock without actually owning it
highlighted the clear communication of the annual results,
and communication committed to the objectiveness of the
information together with developing shareholder relations
and equipped with powerful communication tools including,
in particular, an attractive website.
A dedicated interactive shareholder space
on the website
On its www.airfranceklm-finance.com financial
website, the Group has developed a shareholder
space providing:
• all the documentation relating to the
Shareholders’ Meeting
• interactive versions of published documents
(the e-mag, the Shareholder Handbook, the
Annual Report and Reference Document),
• the financial calendar
• the interactive stock price
• Shareholders’ Club events
• the Shareholders’ Newsletter
• Special offers for Club members
• the Consultative Committee space.
Shareholders can also consult the monthly traffic
figures for both the passenger and cargo
businesses on the website, as well as
presentations made to analysts at the time of the
quarterly, half-year and annual results
announcements.
An email alert system enables everyone to be
informed of the posting of press releases and to
be reminded of any event in the Group’s
calendar.
The website is also available in PDA version
(personal digital assistant) and from cell phones
by logging into www.airfranceklm-finance.mobi,
which gives access to a simplified version of the
site with the press releases, stock price and
financial calendar.