Air France 2008 Annual Report Download - page 26

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26
Strategy
SkyTeam,
the number two global alliance
with a market share of 19%
The SkyTeam alliance: a global network of
high-quality partners
First created in 2000 by Aeromexico, Air France, Delta
and Korean Air, the alliance expanded around these four
founders with the addition of seven new members
(Aeroflot, Alitalia, China Southern, Continental Airlines,
CSA Czech Airlines, KLM and Northwest Airlines). In
September 2007, it welcomed three new associate airline
members, Air Europa, Copa Airlines and Kenya Airways,
contributing 47 new destinations and nearly 500
additional daily flights. Local partnerships with, for
example, JAL in Japan and Qantas in Australia also
enhance the SkyTeam offer. The alliance carried 428
million passengers in 2007.
An extension of the product range
The SkyTeam network serves the fastest-growing markets
where 80% of global air traffic is concentrated. SkyTeam
customers benefit from harmonized services and the most
efficient hubs in the United States (Atlanta, Detroit), Asia
(Incheon) and Europe (Paris-Charles de Gaulle and
Amsterdam-Schiphol). SkyTeam offers them more flight
connection opportunities and direct flights to destinations
in Europe and the United States than any other alliance.
They also benefit from a wide choice of exclusive fares
and tailor-made products such as the SkyTeam America
Pass, the SkyTeam Asia Pass and the SkyTeam Round
the World, making travel easier. Four hundred lounges can
be accessed by all passengers traveling in first or
business class or who are Elite Plus members.
Potential for growth
SkyTeam plans to continue its development in 2008 and is
seeking new partnerships in markets with strong growth
potential, such as Brazil and India. The alliance will take
advantage of the Open Skies agreement between the
European Union and the United States to gradually extend
its offer and strengthen its position at London-Heathrow:
since March 30, 2008, SkyTeam has offered nine new
daily direct flights on seven new routes between the
United States and the British capital.