Air France 2008 Annual Report Download - page 31

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31
The group is strengthening its
leadership position in an increasingly
liberalized market
The Air France-KLM Group is the European leader in its
main business, passenger transportation, which accounts
for 80% of the company’s revenues and 92% of operating
income. The Group’s passenger strategy is based on a
combination of strengths which give it a decisive
advantage over the principal competitors: a continuous
improvement in service quality for passengers and a high
degree of responsiveness enabling the Group to capitalize
on development opportunities.
A network organized around five hubs
With a fleet of 543 passenger aircraft in operation, the
Group operates 2,500 daily flights to 258 destinations in
105 countries. This network is organized around five
hubs. Paris-Charles de Gaulle and Amsterdam-Schiphol
are the international transfer platforms, Paris-Orly covers
the French domestic market while Lyons, a medium-haul
hub, is principally reserved for European trans-regional
flights. Finally, in April 2008, the Group established two
strong positions in London: to the United States out of
Heathrow Airport and to Europe out of London City
Airport.
Continuous innovation to the benefit
of the customer
In order to encourage innovation, the
Group has deployed tools to ensure a
steady flow of new ideas.
Continuous innovation and customer
relationships are key to the Group’s
strategy for strengthening its leadership
position in an increasingly liberalized
market.
Air France-KLM is thus pursuing the
development of e-services in order to
ensure a streamlined travel experience
from the moment a booking is made.
19.16
billion euros
of revenues