Air France 2008 Annual Report Download - page 22

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22
Strategy
The Air France hub a focus for innovation
In order to respond to new passenger expectations and
behavior, Air France is optimizing the combination of all its
human and technological resources and is designing
tailor-made services. Thus, e-services provide greater
autonomy and save time, freeing airport ground staff to
attend to customers, particularly those with special needs
such as those with disabilities or children traveling alone.
New initiatives to strengthen the attractiveness of
Schiphol
Faced with competition from rapidly-developing German
and Belgian airports, KLM is strengthening its position in
its domestic market. The company has adapted its fares
and offers contracts to business customers. It is also
working on facilitating passenger transportation. As of the
2008 first half, passengers outbound from Amsterdam will
benefit from additional services such as journey time
reckoners or park, sleep and fly type products, packaging
a flight with car parking and airport hotel accommodation.
There is also a very promising initiative underway with the
Dutch railways (NS) offering small and medium-sized
companies as well as other corporate customers a free
NS Business Card with a 20% reduction on all rail fares.
All these services will be offered over the www.klm.nl
website.