Air France 2008 Annual Report Download - page 36

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36
Passenger activity
Passenger comfort and state-of-the-art entertainment are
priorities for Air France-KLM in that they are key to
building brand loyalty.
Making the most of the journey time
Since September 2007, KLM has offered additional inflight
entertainment on board its Boeing B777 and Airbus A330
aircraft. All passengers benefit from new programs such
as language courses, audio books, a business program
and an extended musical offer through its acclaimed
jukebox function.
KLM is also the first airline to offer its passengers
information on all aspects of the flight, such as the
aerodynamics of the aircraft, the inflight procedures and
even any upcoming turbulence. These new services are
also available to World Business Class customers in
Boeing B747s.
Since November 2007, movies have taken center stage
on Air France long-haul flights, with a choice of 85 video-
on-demand films, of which ten are currently showing in
ground-based movie houses. Some of these films are
available in nine languages (German, English, Chinese,
Korean, Spanish, French, Italian, Portuguese and
Japanese).
Amongst the new features, passengers can discover well-
known television series, video clips, and a choice of
200 CDs leaving them free to compose their own musical
program, together with practical information on Air France
services.
In total, there are 400 hours of programs. In another first,
via Geovision, Air France passengers on flights between
Paris and Singapore, Delhi, Mumbai and Bangalore can
discover the landscape below thanks to a series of
satellite photographs selected by Air France’s partner, the
European Space Agency.
The onboard experience:
passenger comfort, service quality
and top-flight entertainment
85
video-on-demand
movies:
the largest inflight cinema