Air France 2008 Annual Report Download - page 37

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37
A responsible
commercial policy
The Group explores all possible ways of
reducing its environmental footprint and
implements pro-active initiatives to this end:
Flying Blue, the Air France-KLM Group’s
frequent flyer program, is gradually
replacing plastic cards with cards based on
natural starch from plants. Its members are
encouraged to receive their account
statements by email and 37% have
accepted, enabling a saving of 200 tons of
paper.
Baggage tags will gradually be replaced
with biodegradable versions enabling, by
the end of the process, a saving of some
ten tons of PVC. Furthermore, Air France-
KLM also offers its customers a CO2
emission offsetting program: in partnership
with the WWF for KLM and Goodplanet for
Air France, voluntary contributions together
with the Group’s various initiatives all
contribute towards supporting projects
focused on the development of renewable
energies.
100,000
new members join
the Flying Blue frequent flyer
program every month
Effective customer loyalty tools
Launched in June 2005, Flying Blue, the frequent flyer
program common to the Group’s two airlines, is growing
steadily, its membership having increased from 10
million in 2005 to 13 million this year. Air France and
KLM passengers can also benefit from the Group’s
combined network. Flying Blue also enables members
to collect miles that can be redeemed on 16,400 flights
operated by SkyTeam alliance members as well as with
130 air or commercial partners.
Flying Blue members benefit from facilities offered by
e-services: they can consult their account, request the
crediting of miles or access promotional offers on the
commercial websites of the two airlines.