XM Radio 2013 Annual Report Download - page 54

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multiple subscriptions. We also derive revenue from activation and other fees, the sale of advertising on select
non-music channels, the direct sale of satellite radios and accessories, and other ancillary services, such as our
weather, traffic, data and Backseat TV services.
In certain cases, automakers and dealers include a subscription to our radio services in the sale or lease price
of new vehicles or previously owned vehicles. The length of these trial subscriptions varies but is typically three
to twelve months. We receive subscription payments for these trials from certain automakers. We also reimburse
various automakers for certain costs associated with satellite radios installed in new vehicles.
We are also a leader in providing connected vehicle applications and services. Our connected vehicle
services are designed to enhance the safety, security and driving experience for vehicle owners while providing
marketing and operational benefits to automakers and their dealers. Subscribers to our connected vehicle services
are not included in our subscriber count.
Liberty Media Corporation beneficially owns, directly and indirectly, over 50% of the outstanding shares of
our common stock. Liberty Media owns interests in a broad range of media, communications and entertainment
businesses, including its subsidiaries, Atlanta National League Baseball Club, Inc. and TruePosition, Inc., its
interests in Charter Communications, Live Nation Entertainment and Barnes & Noble, and minority equity
investments in Time Warner Inc., Time Warner Cable, and Viacom.
We also have a 38% equity interest in Sirius XM Canada which offers satellite radio services in Canada.
Subscribers to the Sirius XM Canada service are not included in our subscriber count.
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