Vonage 2010 Annual Report Download - page 15

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M
an
yi
ncum
b
ent p
h
one an
d
ca
bl
e compan
i
es rout
i
ne
ly
sen
d
t
echnicians to customers’ premises to initiate service. Althou
g
h
t
his is ex
p
ensive, it also can be more attractive to customers than
i
nstallin
g
their own router. In addition, these technicians ma
y
i
nstall an independent source of power, which can
g
ive customer
s
assurance that their phone service will not be interrupted durin
g
p
ower outa
g
es
.
T
he incumbent phone and cable companies have lon
g-
s
tandin
g
relationships with re
g
ulators, le
g
islators, lobbyists, and
t
he media. This can be an advanta
g
e
f
or them because le
g
islative
,
r
e
g
ulatory or judicial developments in our rapidly evolvin
g
industry
could have a ne
g
ative impact on us
.
In many cases, we char
g
e prices that are lower than price
s
char
g
ed by the incumbent phone and cable companies. In addi
-
t
ion, some o
f
our competitors o
ff
er low introductory pricin
gf
ol
-
l
owed by an increase in price a
f
ter a certain period o
f
time. W
e
b
elieve that these step-up promotions enable us to
g
ain marke
t
s
hare by attractin
g
customers who leave our competitors
f
ollow
-
i
n
g
these price increases. We believe that we also currently
compete success
f
ully with the incumbent phone and cable
companies on the basis o
f
the
f
eatures we o
ff
er that they do no
t
(
such as area code selection,
p
ortable service, virtual
p
hon
e
numbers, and readable voice mail). We offer man
y
of these fea-
t
ures at no extra c
h
arge.
Wi
re
l
ess te
l
ep
h
one compan
i
es
W
ea
l
so compete w
i
t
h
w
i
re
l
ess p
h
one compan
i
es, suc
h
a
s
AT&T,
S
print, T-Mobile, and Verizon Wireless, for both our broad-
b
and telephone services and our mobile services.
S
ome consum
-
ers use wireless phones, instead of VoIP phones, as
a
r
eplacement for a wire line phone. Also, wireless phone compa-
n
i
es
i
ncreas
i
ng
l
y are prov
idi
ng w
i
re
l
ess
b
roa
db
an
dI
nterne
t
access to their customers. As wireless providers offer mor
e
m
i
nutes at
l
ower pr
i
ces an
d
ot
h
er serv
i
ces t
h
at
i
mprove ca
lli
n
g
qua
li
t
y
,t
h
e
i
r serv
i
ces
h
ave
b
ecome more attract
i
ve to
h
ouse
h
o
lds
as a competing replacement for wire line service. For example
,
man
y
wireless phone companies now offer dual mode phones,
w
hi
c
h
perm
i
tvo
i
ce commun
i
cat
i
ons over a
Wi
-
Fi
networ
k
w
h
e
n
ava
il
a
bl
ean
d
w
hi
c
hd
o not count aga
i
nst mo
bil
ep
l
an m
i
nutes.
C
ertain wireless phone companies have also made availabl
e
p
roducts incorporating femtocells that utilize broadband con-
nections to act as a miniature cellular tower, listening for and
enhancing signals from a subscriber’s cell phone, improving cal
l
qualit
y
at a subscriber’s residence or other location.
C
alls con
-
nected via a femtocell si
g
nal are carried over the customer’
s
home broadband network allowin
g
the wireless carriers to offer
unlimited callin
g
or discounted rates for calls from home. Wireles
s
t
elephone companies have a stron
g
retail presence and have si
g-
nificant financial resources. We are developin
g
next-
g
eneration
s
ervices to meet the emer
g
in
g
needs of mobile and other con
-
nected device users by deliverin
g
easy-to-use applications that
p
rovide si
g
ni
f
icant cost savin
g
s in lar
g
e existin
g
markets. W
e
b
elieve that our e
ff
orts will capitalize on
f
avorable trends includin
g
t
he proli
f
eration o
f
low or no-cost Wi-Fi and other broadban
d
aroun
d
t
h
e wor
ld
, acce
l
erat
i
ng smart p
h
one a
d
opt
i
on rates, an
d
t
he growth o
f
social communities.
Al
ternat
i
ve commun
i
cat
i
on prov
id
ers
W
ea
l
so compete aga
i
nst esta
bli
s
h
e
d
a
l
ternat
i
ve commun
i
ca
-
t
ion providers such as
S
kype,
G
oogle Voice, magicJack, and
i
ndependent VoIP service providers, some of which are larger
th
an us an
dh
ave t
h
ea
bili
ty to
d
evote greater resources to t
h
e
i
r
communications services.
S
ome of these service providers
,
i
ncluding Internet product and software companies, have chose
n
t
o sacrifice telephony revenue in order to gain market share or
attract users to their platform and have offered their services a
t
l
ow prices or for free. While not all of these competitors currentl
y
offer the ability to call or be called by anyone not using their serv
-
i
ce,
li
ne porta
bili
t
y
,
E
911 serv
i
ce, an
d
customer serv
i
ce,
i
nt
he
future they may integrate such capabilities into their service offer
-
i
ngs. As we continue the introduction of applications tha
t
i
ntegrate different forms of voice, video, and messaging services
over multiple devices, we are likel
y
to face competition from
emerging competitors focused on similar integration, as well a
s
from established alternative communication providers
.
T
here is a continuin
g
trend toward consolidation of tele
-
communications companies, includin
g
the acquisition of alter
-
native communication providers by Internet product and softwar
e
companies with si
g
nificant resources. In addition, certain of ou
r
competitors have partnered and may in the
f
uture partner with
other competitors to o
ff
er products and services, levera
g
in
g
thei
r
collective com
p
etitive
p
ositions. We also are sub
j
ect to the risk o
f
f
uture disruptive technolo
g
ies, which could
g
ive rise to si
g
ni
f
ican
t
new com
p
etition
.
EMPLOYEES
As o
f
December 31, 2010, we had 1,140 employees. None o
f
our employees are subject to a collective bar
g
ainin
g
a
g
reement
.
AVAILABLE INFORMATION
We were incorporated in Delaware in May 2000 and chan
g
e
d
our name to Vona
g
e Holdin
g
s
C
orp. in February 2001. We main
-
ta
in
a
w
ebs
it
e
with th
e add
r
ess
www.vona
g
e.co
m
.Th
e
i
nformation contained on our website is not included as a
p
art of,
or incorporated by reference into, this Annual Report on For
m
1
0-K.
O
ther than an investor’s own Internet access char
g
es, we
m
ake available
f
ree o
f
char
g
e throu
g
h our website our Annual
Report on Form 10-K,
Q
uarterly Reports on Form 10-
Q
and
C
ur
-
rent Re
p
orts on Form 8-K, and amendments to these re
p
orts, a
s
soon as reasonably practicable a
f
ter we have electronically
f
ile
d
such material with, or furnished such material to, the Securities
and Exchan
g
e Commission
.
8
VO
NA
G
E ANN
U
AL REP
O
RT 2010