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[ 32 ] TEXAS INSTRUMENTS 2008 ANNUAL REPORT
Segment information
Analog
Embedded
Processing Wireless Other Total
Revenue
2008 ............................................... $4,857 $1,631 $3,383 $2,630 $12,501
2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,927 1,588 4,195 3,125 13,835
2006 ............................................... 4,746 1,554 4,308 3,647 14,255
Operating profit
2008 ............................................... $ 1,050 $ 268 $ 347 $ 772 $ 2,437
2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,548 290 763 896 3,497
2006 ............................................... 1,455 253 635 1,024 3,367
Operating profit for each segment includes the following restructuring charges:
2008 2007
Analog............................................................................... $ 60 $ 18
Embedded Processing ................................................................... 24 4
Wireless ............................................................................. 130 20
Other................................................................................ 40 10
Total restructuring expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 254 $ 52
The following geographic area data includes revenue, based on product shipment destination and royalty payor location, and property,
plant and equipment based on physical location:
Geographic area information
U.S. Asia Europe Japan
Rest of
World Total
Revenue
2008 ..................................... $1,551 $7,387 $1,875 $1,268 $420 $12,501
2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,758 8,013 2,258 1,423 383 13,835
2006 ..................................... 1,868 7,568 2,286 2,008 525 14,255
Property, plant and equipment, net
2008 ..................................... $1,785 $ 988 $ 200 $ 314 $ 17 $ 3,304
2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,188 965 190 252 14 3,609
2006 ..................................... 2,517 944 205 271 13 3,950
Major customer
Direct sales to the Nokia group of companies were 18 percent of our revenue in 2008, 16 percent of our revenue in 2007 and 11 percent
of our revenue in 2006; if indirect sales such as to contract manufacturers are included, Nokia accounted for 20 percent, 19 percent and
15 percent of our 2008, 2007 and 2006 revenue. Revenue from sales to Nokia is reflected primarily in our Wireless segment.