Red Lobster 2011 Annual Report Download - page 24

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Darden Restaurants, Inc.
22
Fresh Ideas
Seasons 52 is a highly differentiated brand that enjoys strong
guest loyalty across diverse geographic regions. As its new
restaurant growth accelerates, Seasons 52 is continuing to
build on its innovative approach to fresh dining. The brand is
expanding its seasonally inspired culinary platform by introducing
regional menus highlighting local ingredients and flavors, while
maintaining its commitment to a 475 calorie limit for each menu
item. Additionally, Seasons 52 is also building its group and
event dining business by leveraging new customer relationship
management tools.