Red Lobster 2011 Annual Report Download - page 22

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Caribbean Escape
Bahama Breeze’s strong appeal with Gen X, Millennial and
Hispanic/Latino consumers positions the brand well within the
high-growth adult ambiance segment of the market. These
consumers use Bahama Breeze for a variety of occasions and
multiple day-parts, further extending the guest base served by
the Darden portfolio. Bahama Breeze delivers an energizing
experience with well above industry average beverage alcohol
preference, and sees an opportunity to drive sales growth by
further re-envisioning this area of strength.
Darden Restaurants, Inc.
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