Red Lobster 2011 Annual Report Download - page 11

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2011 Annual Report 9
GIt Starts With the Right Capability & Expertise
We have a proven strategic framework that is rooted in the combination of Brand Management and
Restaurant Operations excellence, supported by unmatched expertise in a number of other areas that
are critical to success in our industry – including Supply Chain, Talent Management, Technology and
Finance. By building world-class capabilities in such important areas, we’re able to create and support
strong brands that have solid value propositions and to respond more effectively than competitors to
increasingly complex and global business dynamics.