Red Lobster 2011 Annual Report Download - page 21

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A Taste of the West
LongHorn Steakhouse represents a significant growth vehicle
within the Darden portfolio. With a presence in 33 states
and heavy concentration in the eastern third of the country,
LongHorn is accelerating growth by expanding its footprint in
new regions such as Texas. After slowing unit growth following
Darden’s acquisition and integration of the brand and the
ensuing recession, LongHorn expects to grow new units at
the rate of approximately 10 percent per year going forward
off its current base of 354 restaurants. And the brand will
do it with an enhanced restaurant prototype that creates
50 additional seats and is capable of delivering a $500,000
increase in average unit sales for the same capital investment
as the previous prototype.
2011 Annual Report 19