Panasonic 2012 Annual Report Download - page 31

7%
Profit/sales ratio
(¥611.6 billion)(
¥22.7 billion)
Fiscal 2012 Results (Fiscal 2011 results are in brackets)
0.8%
¥653.2billion
Automotive Systems
¥4.9billion
Percentage of
Fiscal 2012 Sales Sales Segment Profit
Panasonic operates in wide-ranging
fields, from car navigation systems
through camera systems that support
safe driving to such key devices as engine
control units and batteries for eco-cars.
Amid growing interest in more
comfortable, more environmentally-
conscious, and safer vehicles, the
Company is engaging in the
development of new products and
putting forward proposals while
contributing to the creation of a new
motoring society through electronics.
Despite the negative impacts on
production of the Great East Japan
Earthquake and the ooding in Thailand,
new car sales in Japan registered a
substantial recovery in the second half of
scal 2012. This contributed to a return to
growth for the rst time in two years.
Overseas, new car sales declined across
developed countries with the exception of
North America. Rates of growth in
emerging countries such as China, Brazil,
and India also slowed despite continuing
Automotive Electronics
Strong Performance by Devices for Eco Cars
In scal 2012, sales of batteries, especially
lm type capacitors that ensure the stable
supply of power to drive motors, as well as
related components and devices were
strong. This was largely attributable to the
increase in hybrid vehicle production.
In addition, SANYO’s hit Gorilla car
navigation system was re-released under
the Panasonic brand in June 2011. With
the addition of Gorilla to its car navigation
system, Strada series*1, the Company
signicantly increased unit sales and
Robust Sales of Batteries and Other
Devices for Eco Cars in Japan
economic growth in those countries. In
overall terms, however, global trends were
generally rm.
Under these circumstances, the
Company’s products for eco cars performed
well. As a result, overall sales in automotive
electronics were up year on year.
In addition, Panasonic received
numerous awards from domestic and
overseas automobile manufacturers in
recognition of the Company’s
contributions to addressing automobile
quality issues and its efforts in the eld of
eco-car technology development.
In addition to withdrawing from unprotable
businesses and implementing such structural
reforms as overseas operating site consolidation,
Panasonic undertook the following initiatives in
scal 2012 to expand earnings.
First, the Company released new popularly
priced ooring material and modular kitchen
system products. This was supported by the
use of Panasonic’s fully automatic self-cleaning
A La Uno S toilet by major restaurant chains,
which helped boost sales. In its comprehensive
solutions endeavors, Panasonic put forward
proposals that combine the Techno-Structure
earthquake-proof construction method, which has
a proven track record that spans approximately
4,000 structures in Japan, with eco solutions for
the entire home. Moreover, in its condominium
interior business in China, Panasonic
undertook to promote comprehensive proposals
from consulting through construction to
after-sales service.
As a result, the Company secured housing
systems business sales on a par with the level
recorded in the previous scal year. Building on
the structural reform measure implemented in
scal 2012, Panasonic will push forward its
comprehensive solutions to boost earnings in
scal 2013.
Housing Systems
Promoting Structural Reform to Expand
Earnings
In scal 2012, sales of DC motor ceiling mounted
ventilation fans approximately tripled compared
with the previous scal year in Japan. Results in
bathroom heater / dryer / ventilation systems
with a sauna-like mist function and energy saving
dehumidiers were also up by a signicant margin
year on year. Overseas, Panasonic recorded
double-digit percentage growth in sales of ceiling
mounted ventilation fans owing to favorable
conditions in the North America apartment housing
market. Results were also up in air puriers and
pumps in China and Indonesia, respectively.
On this basis, overall environmental systems
business sales increased slightly year on year.
With this as a base, Panasonic will focus on
capturing orders for energy saving plant
diagnoses in Japan while promoting entire
plant energy saving solutions overseas.
Environmental Systems
Strong Sales of Energy Saving Ventilation
Fans and Air Purifiers
While there was a drop in home re alarm
systems as a round of renewal demand came
to an end, overall energy systems business
sales were basically unchanged year on year.
In scal 2013, Panasonic will promote its
energy management systems in earnest and
look to expand its business globally.
With growing worldwide interest in measuring air quality in
tightly sealed homes, Panasonic opened a model home that
employs a wide variety of methods to visualize the quality of
air. Utilizing the latest in indoor air quality devices, the
Company is advancing proposals that promise healthy,
comfortable, and energy efficient living environments.
Air Quality Visualization Model Home
Airflow
visualization
room
Work
confirmation
Air
contamination
testing
Air-supply
purification
testing
To Our
Stakeholders Top Message Segment Information
Highlights Corporate
Governance
Financial
Highlights
Performance
Summary
Financial and
Corporate Data
R&D Design
Development
Intellectual
Property
Environmental
Activities
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