Panasonic 2012 Annual Report Download - page 14

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Panasonic Annual Report 2012 Search Contents Return Next
page 13
Returning Profits
to Shareholders
Promoting Business and
Organizational Structural Reform
Report on
Fiscal 2012 Results
Shifting to a
New Organizational Structure
Fiscal 2013
Forecasts
New Group Organization (Nine Domain Companies and One Marketing Sector)
Achievements through
Business Reorganization
Largest-ever transformation
Established a business structure
enabling direct contact with customers
Introduced a horizontal
Group-wide business structure
Maximized synergy
in individual
businesses
Eliminated overlap
and
downsized business
Sales and Operating Profit by Segment (Fiscal 2013 Forecast)
Sales Operating Profit
Energy Company Industrial Devices Company Automotive Systems Company
Global Consumer
Marketing Sector
Manufacturing Solutions Company
Global & Group Head Office
Healthcare Company Eco Solutions Company
Systems & Communications Company
Comprehensive Solutions Division
Sales, Services &
Marketing
Development &
Manufacturing
Related Businesses
Consumer
Business Field (BtoC)
Solutions
Business Field (BtoB)
Components &
Devices Business
Field (BtoB)
Appliances Company AVC Networks Company
AVC
AP
SNC
ES
HCC
MS
PAS
ID
EC
AVC
AP
SNC
ES
HCC
MS
PAS
ID
EC
Consumer
160.0
billion yen
Consumer
3.4
trillion yen
Components
& Devices
2.8 trillion yen
Solutions
120.0
billion yen
Components
& Devices
60.0 billion yen
Solutions
2.8
trillion yen
Notes
1. Total is a simple summation of all single segments.
2. HCC and MS are business domain company consolidated base
In fiscal 2012, Panasonic undertook steps to
reorganize its Group structure into the three
business fields of Consumer, Solutions, and
Components & Devices comprising nine
domain companies and one marketing sector.
As opposed to the previous organization
structure, which was based on a common R&D
platform, the new structure is distinguished by
its organization by business model based on
the perspectives of customers.
Building a New Organization that is
Capable of Mobilizing the Collective
Strengths of the Group
Shifting to a New Organizational
Structure
Under this reorganization of its business,
Panasonic has established a structure that is
linked directly to customers globally. In addition,
the reform has introduced a new structure and
system enabling Panasonic to demonstrate its
collective strengths across business domain
companies. This has placed the Group in a more
favorable position to promote comprehensive
solutions that combine the wide range of
products and services handled by each domain
company and to advance cross sales of other
domain company products. Furthermore,
business reorganization enables Panasonic to
maximize synergies across the entire Group
including the resources of PEW and SANYO
focusing mainly on environmental- and
energy-related businesses.
Looking ahead, based on competitive
individual businesses, Panasonic will provide
comprehensive solutions that combine the
products and services of these individual
businesses, and build a new profitable
business model shifting from its past individual
product-oriented model.
The configuration of forecast sales and
operating profit in fiscal 2013 is presented
in the following chart. AVC Networks (AVC),
Appliances (AP) and Eco Solutions (ES) are
projected to contribute essentially the same
level of net sales. Turning to operating profit,
all segments are anticipated to turn a profit
with substantial contribution from AP.
AVC
AP
SNC
ES
HCC
MS
PAS
ID
EC
AVC Networks
Appliances
Systems & Communications
Eco Solutions
Healthcare
Manufacturing Solutions
Automotive Systems
Industrial Devices
Energy