Panasonic 2012 Annual Report Download - page 28

8%
Profit/sales ratio
(¥938.1 billion)(
¥47.6 billion)
Fiscal 2012 Results (Fiscal 2011 results are in brackets)
2.1%
¥840.8billion
Systems & Communications
¥17.3billion
Percentage of
Fiscal 2012 Sales Sales Segment Profit
In its BtoB business, Panasonic reported
year-on-year double-digit percentage growth
in sales of car components and devices
including car seat heaters and electric vehicle
charging cables.
Under its new organizational structure, and
with SANYO’s BtoB products including
large-sized air conditioning systems as well as
cold chain equipment, the Company is
revamping its production methods for air
conditioning and refrigeration products.
Panasonic is working to further enhance its
competitive strength.
Expanding BtoB Businesses
Panasonic launched a new model of its Ene
Farm home fuel cell in April 2011.
This polymer electrolyte fuel cell offers the
world’s highest rated generation efciency of
40%*1 (LHV*2) and the industry’s smallest
installation space*1. Acclaimed for its lower
price compared with conventional models,
sales have expanded dramatically.
Excellent Results in Ene Farm Home Fuel
Cell Cogeneration Systems
Panasonic released several new products in its
health and beauty range. Responding to a
growing awareness toward hair and skin care,
the Company introduced the Scalp Massager
for household use and a new series in the ever
popular Pocket Doltz ultrasonic-vibration
toothbrush lineup. In further enhancing the
enjoyment of dining in the home, Panasonic
also introduced the three star bistro steam
oven range. Maximizing the benets of heat
and steam, users can now prepare meals just
like a master chef in a short period of time.
Furthermore, in its established petit series
of products for use in condominiums, the
Company launched a countertop model of
Petit Dish Washer in February 2012 and a new
model of Petit Drum, a washer/dryer with
slanted drum in March 2012. Panasonic is
endeavoring to expand its customer base
through such products.
Expanding Lineups of Popular Series Products
This segment is largely comprised of the
system networks and mobile
communications businesses.
In its system network activities,
Panasonic is engaged in the worldwide
delivery of advanced security and
communication solution services. In its
mobile communications business, the
Company provides mobile phones
incorporating cutting-edge functions, and
communications infrastructure equipment.
Increasingly recognized as an effective
disaster countermeasure, demand for cloud
services grew steadily in Japan during scal
2012. In contrast, other developed countries
and emerging regions cutback their investment
activity due to factors such as the nancial
crisis in Europe.
Against this backdrop, Panasonic
recorded year-on-year double-digit
percentage sales growth in business-use
network cameras and home video intercom
systems, reecting heightened awareness
toward the need for increasing safety and
System Networks
Growth in Network Cameras and Video
Intercom Systems
a layer of high extension lm. Employing this
technology, Panasonic commenced production
of refrigerators, washing machines and clothes
dryers, rice cookers, and vacuum cleaners with
a high-grade external nish from spring 2012.
*1 As of February 9, 2011. Source: Panasonic
*2 The acronym for Lower heating Value
security. Overall system networks business
sales, on the other hand, declined compared
with the previous scal year, owing to the
negative impact on compact MFPs caused
by the sudden deterioration in market
conditions in China and the downturn in
demand for handy terminals as customers in
Japan curtailed their investment activities
following the earthquake disaster.
Bringing new products to market,
Panasonic released the BizPad tablet
terminal for business use in December 2011.
Under the Company’s new organizational
structure, this model harnesses the
combined R&D capabilities of the Panasonic
System Networks Co., Ltd. and Panasonic
Mobile Communications Co., Ltd. Designed
for heavy duty use while offering extended
operations at reduced cost, this product is
receiving wide acclaim.
Hot water unit (left)
Fuel cell unit (right)
By modifying the dimensions
of the fuel cell unit to a tall,
thin shape, the unit can be
installed connected to the hot
water storage tank
significantly reducing the
space required for installation.
The surface area required for
installation has been reduced
by up to 50% in comparison
with conventional models.
Attuned to the lifestyles
of single and married
couple households,
which continue to
increase in Japan,
Panasonic’s Petit series
Petit Drum and Petit Dish
washer are enjoying
immense popularity.
New Home Fuel Cell Ene Farm — Reducing
Installation Space Requirements by
Modifying the Fuel Cell Unit
Petit Series of Popular Compact Size
Products
To Our
Stakeholders Top Message Segment Information
Highlights Corporate
Governance
Financial
Highlights
Performance
Summary
Financial and
Corporate Data
R&D Design
Development
Intellectual
Property
Environmental
Activities
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