Panasonic 2012 Annual Report Download - page 23

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Panasonic Annual Report 2012 Search Contents Return Next
page 22
Messages from Senior ExecutiveInterview with the New President
Industrial Devices Company
Components & Devices Business Field
Toshiaki Kobayashi, President
Harnessing the Group’s wealth of
technologies and products to create
new customer value
The Industrial Devices Company was formed
following the integration of the components and
devices related businesses of Panasonic, PEW
and SANYO. The ability of the company to operate
as an industrial device manufacturer in a broad
business domain as well as cover a wide range
of products and technologies in such fields as
electronic components, electronic materials,
semiconductors, automation control and optical
devices, are both qualities rarely found anywhere
else in the world.
Positioning the three growth mobile, eco-car
and environmental infrastructure fields at the
heart of its operations, the Industrial Devices
Company works to create and strengthen
businesses as mainstay pillars of the company.
Moreover, the Industrial Devices Company will
endeavor to strengthen the competitiveness of its
products by fusing together the core technologies
developed over many years by Panasonic, PEW,
and SANYO, and creating new customer value
through a variety of solutions.
The Industrial Devices Company, which caters
to the needs of business customers, recognizes
the need to secure a top market share in each
individual product. Moving forward, the company
will substantially increase the ratio of top market
share product groups to total product sales. In
this manner, every effort will be made to become
the world’s leading industrial device company.
Name: Industrial Devices Company
Headquarters Location in Japan: Kadoma
Business Activities: Development, manufacture and
sales of electronic components, electronic materials,
semiconductors, optical devices, etc.
URL: http://panasonic.net/id/
Overview of the Business Domain
Executive Officer of the Company /
President, Panasonic Electronic Devices
Co., Ltd.
Managing Executive Officer of the Company
(current position)
President, Industrial Devices Company
(current position) / Director, Electronic
Components and Materials Business Group,
Industrial Devices Company (current position)
Apr. 2007
Apr. 2010
Jan. 2012
PROFILE
Masato Ito, President
Energy Company
Name: Energy Company
Headquarters Location in Japan: Moriguchi
Business Activities: Development, manufacture and
sales of primary and secondary batteries, chargers,
battery application products and solar-related products
URL: http://panasonic.net/ec/
Overview of the Business Domain
Senior Vice President,
SANYO Electric Co., Ltd.
Executive Officer of the Company
(current position) / President, Energy
Company (current position)
President, SANYO Electric Co., Ltd.
(current position)
Jun. 2010
Apr. 2011
Jan. 2012
PROFILE
Honing technologies and products as
growth engines of the Group
As a key growth engine, the Energy Company
plays a pivotal role in driving forward the Group’s
overarching growth strategy which entails
expanding environment- and energy-related
businesses. With a large proportion of mainstay
products geared to the business customer market,
each division is more easily lending a direct ear
to customers and advancing optimal product
proposals that quickly address customer needs
by integrating the development, manufacturing
and sales functions.
In the growth fields of solar photovoltaic
systems and lithium-ion batteries, which are
experiencing increasingly intense competition,
the Energy Company is securing earnings and
overcoming its rivals by strategically concentrating
management resources in areas where the
company is able to excel. At the same time, the
company is distinguishing itself from its competitors
in the aspects of product performance, safety,
reliability, and cost competitiveness. Taking full
advantage of the Group’s black-box technologies,
manufacturing capabilities, and customer base,
the Energy Company is further promoting the
globalization of its business in order to meet the
needs of its worldwide customers in a timely
manner. For example, the company has plans to
engage in comprehensive production of lithium-ion
batteries and to enhance the cost competitiveness
of its products at its new Suzhou Factory in China,
which commenced production in July 2012.
Through these activities, the Energy Company
plans to maintain its leading global position in the
energy business field.