Panasonic 2012 Annual Report Download - page 30

15%
Profit/sales ratio
(¥1,526.5 billion)(
¥57.9 billion)
Fiscal 2012 Results (Fiscal 2011 results are in brackets)
3.9%
¥1,525.8billion
Eco Solutions
¥58.9billion
Percentage of
Fiscal 2012 Sales Sales Segment Profit
Panasonic’s Eco Solutions Company is
comprised of four business groups. With
lamps, devices, and equipment at its core, the
lighting business engages in the development
of products that conserve energy and
contribute to comfortable and bright work
spaces. The energy systems business is
active in a wide range of fields from wiring
equipment and distribution panelboards to
energy management products. The housing
systems business provides comprehensive
home and building product, and material
solutions. And, the environmental systems
business delivers air quality appliances and
solutions to promote a clean environment.
As a growth engine, the Eco Solutions
Company links a robust lineup of products
to provide comprehensive solutions.
Reecting the growing emphasis on saving
electric power after the Great East Japan
Earthquake in Japan, traditional light sources
were replaced with LED bulbs at a rapid pace
in scal 2012. Against this backdrop,
Panasonic upgraded and expanded its LED
light bulb lineup while stepping up the joint
development of LED lighting xture products.
Lighting
Growth in LED Lighting in Japan and in
Ball-Type Fluorescent Lamps Overseas
In scal 2012, the Company was successful in
bolstering its sales and manufacturing capabilities
Energy Systems
Robust Wiring Equipment and Circuit
Breaker Sales in Emerging Regions
in India, China, and Indonesia, countries that
continue to exhibit high rates of market
expansion. As a result, Panasonic enjoyed
double-digit percentage growth in sales of wiring
equipment and circuit breakers compared with
the previous scal year. The Company increased
sales personnel in India. It also strengthened its
sales agency network in China while bringing
online a new wiring equipment plant in June 2011.
Panasonic is pursuing speedy and cost-effective
manufacturing through close collaboration with
Japan. Moreover, the Company strengthened
its sales capabilities in Jakarta and other urban
areas of Indonesia. Moving forward, plans are
also in place for operations to commence at a
new wiring equipment plant in India in May 2012.
In Japan, Panasonic recorded a year-on-year
double-digit percentage increase in sales of
condominium intercom systems owing largely
to growing renewal demand. The Company also
reported an improvement in energy monitoring
products on the back of a rise in awareness
toward energy conservation. Spurred by the
favorable conditions created by the government’s
subsidy program, sales of charging devices for
electric vehicles jumped by around three times
year on year. Marking another milestone in its
energy systems business, Panasonic also began
taking orders for its Energy Creation-storage
Linked System for the Home, which integrates
the Company’s solar photovoltaic and storage
battery systems and contributes to more
efcient use of energy, from March 2012.
The Company acquired large-scale orders
for its LED lighting xtures. In addition to the
construction of TOKYO SKYTREE®, Panasonic
LED lighting xtures were adopted by the
Nakanoshima Festival Tower in Osaka. The
Company has also gained success in lifting
unit sales prices by enhancing functionality.
This is evident in the security light Akalumina,
which received the Energy Conservation Grand
Prize for excellent energy conservation
equipment, and in Panasonic’s lineup of
synchronized modulated LED lighting. As a
result, the Company more than doubled its
LED lighting sales compared with the previous
scal year. Overseas, Panasonic established
sales channels in such prioritized markets as
Asia and Latin America for its ball-type
uorescent lamps that offer outstanding
energy savings. This was largely in response to
the global trend away from incandescent
lamps. Accounting for the aforementioned, the
Company reported year-on-year double-digit
percentage growth in sales. Sales of Panasonic’s
high efciency uorescent lamps progressed
smoothly in China on the back of successful
government tenders. The Company also
commenced LED downlight sales. Turning to
Europe and the U.S., Panasonic increased sales
of LED modules to lighting xture manufacturers.
However, lighting sales declined year on
year due to the drop in demand for existing
lighting products as well as uorescent lamps.
Looking ahead, Panasonic will develop high
value-added products that harness the
Company’s LED and lighting technologies. At
the same time, Panasonic will focus on
reducing costs by standardizing components
and devices for high-volume segment products
and expanding product lineups.
• Good Design Gold Award
2011(Japan) (Top left)
• Universal Design Award 2012
(Germany) (Bottom left)
• iF Product Design Gold
Award 2012 (Germany)
(Right)
Photovoltaic modules
Smartphone Television
Smart meter
LED lighting
Monitor SEG*1 Storage battery unit
Smart grid
EV·PHEV
EV power transmission
and reception facility
Energy Creation-storage
Linked System for the Home
Smart home
appliances
Grid
compatibility
V2H*2
Energy saving
control
Energy creation-
storage control
LED lamp Clear Type have Received
Numerous Awards
Energy Creation-storage Linked System Development
*1 SEG:
Smart Energy
Gateway
*2 V2H:
Vehicle to Home
This elevation diagram is
a conceptual image.
Power
station
Distribution
panelboard
Measurement
unit
To Our
Stakeholders Top Message Segment Information
Highlights Corporate
Governance
Financial
Highlights
Performance
Summary
Financial and
Corporate Data
R&D Design
Development
Intellectual
Property
Environmental
Activities
Panasonic Annual Report 2012 Search Contents Return Next
page 29
Business at a Glance Business Review and Strategies Overseas Review by Region