Panasonic 2012 Annual Report Download - page 17

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page 16
Messages from Senior ExecutiveInterview with the New President
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New Head Office (image)
•Portfolio management
for businesses and
technology
•Promote autonomous
responsible management
•Assist in promoting business
operations
•Carry out corporate functions
Toward Making Proposals for Customer Value
BtoB
BtoC
Find solutions
to problems
of customers
Provide a sense of
security, comfort
& excitement
Green Innovation Company
Capital markets
(Shareholders/creditors)
Board of
Directors Meeting
President Business Domains/
Business Units
Professional Business
Support Sector
Corporate Strategy
Head Office
Customers
Our notebook PC business undertaken by
the AVC Networks Company and businesses
in the Manufacturing Solutions Company
are able to see their customer needs globally,
and fully meet them. Their business
operations are being vigorously carried out
and they are realizing high performance. In
moving forward, we will ensure that all of
our businesses follow this model example.
As one step in this endeavor, we will
reform Head Office functions. We will
separate the business promotion support
function from our Head Office and set up
the Professional Business Support Sector to
focus increasingly on the frontline. Working
together with business domains and units
engaged in individual activities, we will build a
structure that gives its full and undivided
attention to customers. The new Head Office
function will therefore be streamlined, focusing
on corporate strategy and investment. From
this perspective, Head Office, dealing with
capital markets, will formulate and promote
Group strategy and carry out our business
portfolio management.
businesses that are useful to customers
while promoting mutual growth. By serving
and helping our customers we will aim to
become a highly profitable company.
Panasonic handles a wide range of
products. Rather than follow a
product-based focus, I am confident that
we will be better served by adopting a
customer-based focus under which we
clarify who our customers are and what
usefulness we can bring by narrowing the
spaces of our business activities. For
example, I see the Company providing the
most benefit in the four; residential space;
non-residential space including offices,
factories, stores and hospitals; mobility
encompassing automobiles and aircraft;
and personal. In this regard, we will make
people, or in other words customers, central
to all of our activities.
In each space emphasizing Eco &
Smart solutions, we will work to find
solutions to customers’ problems in BtoB
businesses, and provide a sense of security,
comfort and excitement in BtoC businesses.
As we work toward thoroughly pursuing
customer value, I am convinced that we
will bring to fruition our overarching vision
of becoming a Green Innovation Company
in the lead up to our 100th anniversary of
foundation in 2018.
We will do our utmost to rejuvenate
the Company and ask for your continued
support and understanding.
Q
A
Can you please explain to us in more
specific terms exactly what you
mean by pursue customer value?
In specific terms, we will energize
individual businesses and reform
head office functions.
Q
A
What direction will business
development take in the future?
We will provide Eco & Smart
Solutions that focus entirely
on customers.
We would like to pursue a dream with our
customers. We will therefore pursue
Eco & Smart
Solutions