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Panasonic Annual Report 2012 Search Contents Return Next
page 19
Messages from Senior ExecutiveInterview with the New President
Solutions Business Field
Global Consumer Marketing Sector
Consumer Business Field
Yoshiiku Miyata, Director
Strengthening product planning
capabilities and adopting a PULL
strategy to expand business globally
The Global Consumer Marketing Sector is
responsible for the central marketing, sales and
servicing of consumer products worldwide. The
Sector was established with the aim of expanding
sales by bolstering structures and systems by
individual product groups and increasing
productivity by enhancing operating efficiency.
Strengthening product planning capabilities
while adopting a PULL strategy lie at the heart of
the Sector’s existence and purpose going forward.
In addition to grasping customer needs and serving
as a conduit that channels customers’ thoughts
and expectation to each business domain, the
Global Consumer Marketing Sector will put
forward solutions that help ensure continuous
customer use of the Company’s products and
services. Moreover, the Sector will market the
appeal of Panasonic products directly to
end-consumers with a view to generating sales.
In this regard, steps will be taken to promote a
PULL strategy that enhances brand awareness.
The Global Consumer Marketing Sector will
particularly focus on substantially boosting
advertising overseas.
The Sector will work diligently to expand the
consumer business in an overseas market that
includes the three emerging regions of India, Brazil
and China, the Association of Southeast Asian
Nations, as well as countries surrounding India
and the African continent, and the U.S. and Japan,
all of which are identified as strategic markets.
Name: Global Consumer Marketing Sector
Headquarters Location in Japan: Osaka
Business Activities: Marketing, sales and servicing of
consumer products
Overview of the Sector
Executive Officer of the Company
Managing Executive Officer of the Company
Senior Managing Executive Officer of the
Company
Senior Managing Director of the Company
(current position)
Director, Global Consumer Marketing Sector
(current position) / In charge of Design
(current position)
Apr. 2007
Apr. 2009
Apr. 2011
Jun. 2011
Jan. 2012
PROFILE
Name: Systems & Communications Company
Headquarters Location in Japan: Tokyo
Business Activities: Development, manufacture, sales
and service engineering of electric, communication and
electronic machinery & equipment related to systems,
networks, and mobile communications
Overview of the Business Domain
Executive Officer of the Company
(current position) / Senior Vice President,
AVC Networks Company
President, Systems & Communications
Company (current position) / President,
Panasonic System Networks Co., Ltd.
(current position)
Apr. 2011
Jun. 2012
PROFILE
Toshiyuki Takagi, President
Systems & Communications Company
Developing a global solutions business
that focuses mainly on the security,
communication, AV and IT fields
In addition to linking a variety of products through
networks, the Systems & Communications
Company is actively engaged in a solutions
business that delivers systems integration (SI)
through to construction, maintenance and
related services.
Placing the utmost emphasis on addressing
customer needs, the company is putting forward
high value-added proposals that combine its
broad spectrum of product groups that draw
on the accumulated image processing and
communications technologies nurtured by the
mainstay security and communications businesses
with the technologies and product lineups of the
AVC Networks Company.
At the same time, the Systems &
Communications Company is accelerating the
pace of solutions business development globally
by bolstering its solutions sales structures in Japan,
the U.S., Europe, Asia and China.
Looking ahead, every effort will be made to
promote energy and electric power conservation
solutions while building a business that is capable
of raising its level of contribution to customers.