PNC Bank 2004 Annual Report Download - page 28

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COMMITTED FOR THE LONG TERM
We serve our communities on many levels: from the
day-after-day work our employees perform at local
schools and hospitals to the $3.4 million we and our
employees contributed to the United Way in 2004;
from our dedication to good work through the
Community Reinvestment Act to our efforts to help
communities harmed by natural disasters; from The
PNC Foundation’s $11 million in grants in 2004 to
the benefit that gives employees 40 paid hours
per year to perform volunteer work related to early
childhood development.
Helping kids Grow Up Great
The most visible of our programs is PNC Grow Up Great, a 10-year, $100
million program to help prepare young children from birth to age five for
school. We believe PNC Grow Up Great is the most comprehensive corporate-
based school readiness program in the country, and its ultimate goal is to help
produce stronger, smarter and healthier children, families and communities.
PNC Grow Up Great invests in grants, advocacy, television and print content,
communications and volunteerism with a focus on the whole child, including
cognitive, social and emotional abilities. The program and its partners, Sesame
Workshop and Family Communications, Inc., the producers of Mister Rogers
Neighborhood, are working to improve the school readiness of children in all
the communities PNC serves.
PNC employees have embraced PNC Grow Up Great, and they are making its
goals reality. More than 4,000 employees have registered to perform volunteer
work related to the program, and we intend to contribute a million hours to
our communities’ children over the 10-year course of PNC Grow Up Great.
26 2004 PNC Summary Annual Report
COMMIT}
4,000
PNC employee volunteers for PNC
Grow Up Great.