PNC Bank 2004 Annual Report Download - page 25

“I needed a comprehensive wealth management
plan that would cover not only my needs,
but also the needs of my children and grand-
children. The PNC people have earned my
trust by staying at my side as they developed
a wide-ranging plan to help me manage all of
my finances.”
– Gerry Walts, PNC Advisors client, Jeffersonville, Indiana
A culture of responsibility
The trust we earn from our customers is underpinned by the culture of
responsibility that runs through our entire organization. Our corporate gover-
nance policies are rigorous and our systems robust; we are often considered
among the best in our peer group in this regard.
Good corporate governance is more than a values statement; it is more than
appearances. We devote substantial resources to regulatory compliance and to
highly positive, productive working relationships with our regulators. And we
follow methodical, thorough processes to produce our public disclosure and to
comply with new regulatory requirements, including the Sarbanes-Oxley Act.
In our daily business operations, we manage our balance sheet with caution
and prudence; we use sophisticated risk management tools, and we avoid
taking potentially value-destroying interest rate risk simply to generate
short-term profits. And as we continually improve our interactions with
customers, our employees undergo regular ethics training to help ensure
that we protect the privacy – and trust – of our customers.