JCPenney 2010 Annual Report Download - page 9

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D NEW STYLE
9
BUILDING ON OUR DRAMATIC STYLE TRANSFORMATION,
WE’RE ATTRACTING NEW AND YOUNGER CUSTOMERS
WHO MAY HAVE NEVER SHOPPED jcpenney BEFORE
In an exclusive agreement with renowned Barcelona-based fashion house Mango, we’re bringing high-quality, affordable European
runway fast fashion directly to the jcpenney customer. With its dedicated shop-within-a-shop experience and new merchandise
arriving twice monthly, MNG by Mango is giving customers new, exciting reasons to shop early and often. Launched in 77 stores and
on jcp.com in August 2010, MNG by Mango will be in 500 stores by fall 2011.
MNG by Mango enhances our exclusive contemporary assortment which includes ALLEN B.®, Ik Ronson® and Bisou Bisou®. By
building on the successful integration of Sephora inside jcpenney, we will continue to capitalize on our full fashion potential with top
global brands.