JCPenney 2010 Annual Report Download - page 17

Download and view the complete annual report

Please find page 17 of the 2010 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 28

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28

JCP REWARDS:
More than 60% of known jcpenney customers are
now enrolled in JCP Rewards. Members are taking
advantage of exclusive sneak preview sales, giveaways
and discounts while contributing to nearly 45% of total
sales. Membership is open to any jcpenney customer,
and it’s free to join and participate.
fact:
jcpenney signicantly increased membership
in JCP Rewards from 8 million to 26 million in
2010 by extending membership to every one
of our credit card holders.
17