JCPenney 2010 Annual Report Download - page 22

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The Foundry Big & Tall Supply Co. is a new retail concept catering to the men’s big & tall
customer. Carrying an extensive assortment of highly sought-after, national men’s brands and
private brand merchandise, these specialty stores will supply big & tall men with an upscale,
one-stop shopping experience.
The Foundry Big & Tall Supply Co. plans to open 10 stores in May 2011, following the April 2011
launch of its e-commerce website. The brand will aggressively expand to 100 stores by 2013.
With quality, trend-right merchandise in a specialty store environment, the retail stores will be up
to 6,000 square feet and staffed with dedicated associates committed to providing exceptional
customer service.
jcpenney’s NEW GROWTH BRANDS DIVISION
IS LAUNCHING RETAIL BUSINESSES DESIGNED
TO TAP HIGH-POTENTIAL OPPORTUNITIES
BRAND NEW GROWTH