JCPenney 2010 Annual Report Download - page 8

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Please find page 8 of the 2010 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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BRAND N
Sephora continues to shine for jcpenney as our biggest growth area by bringing style and energy to
the store experience. This year, we opened 76 new Sephora inside jcpenney beauty boutiques, for
a total of 231. By the end of 2011, we plan to increase that number to more than 300.
fact:
The contemporary category is jcpenney’s
fastest-growing business.
8
MESSENGER BAG
LEOPARD PRINT JACKET
COCKTAIL RINGS
PEOPLE STYLEWATCH
Through our rst-of-its-kind collaboration with People
StyleWatch, we’ve made it easier than ever to nd
celebrity-inspired fashion looks and trends at affordable
prices. Items highlighted as People StyleWatch “Must
Haves” have been huge sellers—with selected items
often selling out. Additionally, customers can now
purchase special in-store subscription offers to popular
Time Inc publications in all jcpenney stores.