JCPenney 2010 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2010 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 28

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28

THE PERFECT MARRIAGE OF STYLE AND
A UNIQUE SHOPPING EXPERIENCE ADDS
FRESH APPEAL FOR OUR CUSTOMERS
W LOOK
11
fact:
More than 65% of brides give
direct input on their engagement
ring, with 23% personally selecting
the ring.
A NEW APPROACH TO FINE JEWELRY
We’re focused on creating a strong portfolio of stylish, high-quality, affordable ne jewelry that addresses our
customers’ diverse lifestyle needs. We have edited our assortment to highlight fashion ne jewelry items available
at very attainable prices. Building on this initiative, we launched One Kiss™ by Cindy Crawford—our rst exclusive
brand in the ne jewelry business.